THE ULTIMATE GUIDE FOR THE MODERN BRAND OWNER
Brand Insider Logo
BRANDING
ALL BRANDING
Branding Diaries
Visual Identity
Art Direction
Packaging
Website Design
Branding

Cool Colour Combinations for Spring 2025

Branding

PrettyLittleThing’s Rebrand Just Dropped—And The Internet Has Thoughts

Branding

18 Branding Moments I Absolutely Love Right Now

MARKETING
ALL MARKETING
Click or Skip
Advertising
Social Media
Marketing

Topicals Figured Out What Every Other Beauty Brand is Still Trying To

Marketing

Recent Brand Moments We Can’t Stop Thinking About

Marketing

How Gen Z’s Shopping Habits Have Changed Marketing Forever

CASE STUDIES
ALL case-studies
Brand Insider Round-Up
Case Studies

Sleep or Die Is Betting Big on a Bold Voice—And It’s Working

Case Studies

Sephora's Top-Selling Brand Doesn't Even Sell Makeup

Case Studies

Eadem Proves That Good Design Is Good Business

STRATEGY
ALL strategy
Insights
Insights

What’s Happening at the Intersection of Fashion and Tech?

Insights

Black Beauty’s Biggest Problem Isn’t Funding—It’s What Comes Next

Insights

The Highs, The Lows, and The Future of Luxury Fashion.

LIFESTYLE
ALL LIFESTYLE
Editor's Picks
Trends
News
Career
Entrepreneurship
Lifestyle

March Editor’s Letter

News

NikeSKIMS: Could Kim K be the New Michael Jordan?

Career

How To Bring A Brand To Life From 11 Cool Designers In The Know

RESOURCES
  • MailSUBSCRIBEAccountSIGN upACCOUNT
Search
SEARCH
CLOSE
Menu

Branding

Marketing

Case Studies

Strategy

Lifestyle

ABOUT US
Curating a contemporary perspective on branding, covering everything from design trends to marketing strategies.
MEDIA KIT
Click here to learn more about how to work with Brand Insider.
FOLLOW US
PinterestTwitterInstagram
MailSUBSCRIBEAccountSIGN INACCOUNT
Case Studies

The Sustainable Vintage Brand to Know About

Turning old threads into new trends with Sami Miro Vintage
By
Melissa Jasmine
May 22, 2024
Case Studies

Alo Yoga: Inside the Trendiest Activewear Brand Loved by Celebs

The secret behind Alo Yoga’s rise to activewear fame
By
Melissa Jasmine
May 20, 2024
Strategy

Luxury Brands and Their Strategic Use of Distribution

The art of placement
By
The Desiree Team
April 22, 2024
Case Studies

Saie Hosts Community Masterclasses Where Attendees Learnt Makeup for Free

A lesson on the big 3: education, engagement, and experience
By
The Desiree Team
April 18, 2024
Branding

Where to Find Design Inspiration Online

In a creative block? We've got you covered
By
The Desiree Team
April 17, 2024
Packaging

The Everything Guide to Beauty Packaging

Waste not, want not: what you need to know
By
The Desiree Team
May 1, 2024
Branding

The Pitfall of Scale Imitation in Branding

The dangers of scale envy
By
The Desiree Team
April 10, 2024
Insights

There's Never Been a Better Time to Start a Body Care Line

Is it just me, or is body care the new self-care affair?
By
Bibiana
April 11, 2024
Click or Skip

Click or Skip: Everyone's on Instagram, Are You?

It's almost a no-brainer
By
The Desiree Team
April 15, 2024
Branding

8 Beauty Colour Palettes for 8 Types of People

Colours for the clean girls, the makeup in the sink girls and more
By
Bibiana Obahor
April 9, 2024
Trends

A Trend We Want to See More Of: Selfie Lookbooks

After all, what's more real than a selfie?
By
Bibiana Obahor
April 8, 2024
Click or Skip

Click or Skip: Is TikTok Shop Just Another Fad?

Everything you need to know
By
The Desiree Team
April 4, 2024
News

Matilda Djerf's Venture into Hair Care

A new chapter in hair care with Tiktok star
By
Melissa Jasmine
April 2, 2024
Lifestyle

The Team's Spring Beauty Must-Haves

Our picks for warmer days ahead
By
The Desiree Team
April 3, 2024
Marketing

What Is a Brand Ambassador?

Is the face behind a brand just a 'face'?
By
The Desiree Team
April 1, 2024
12 / 25
read MORE
LIFESTYLESTRATEGYCASE-STUDIESMARKETINGBRANDING
NAVIGATE
CONTACTABOUTWORK WITH DESIREEARCHIVEaccountLOG IN
Social
Facebook
Instagram
Twitter
Linkedin

A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
© 2025 Desiree Design Studio. All rights reserved