THE ULTIMATE GUIDE FOR THE MODERN BRAND OWNER
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Shopify vs Webflow vs Squarespace: What's the Best Platform to Sell Products Online in 2025?

Branding

Cool Colour Combinations for Spring 2025

Branding

PrettyLittleThing’s Rebrand Just Dropped—And The Internet Has Thoughts

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Why Summer Is the Perfect Time to Break the Branding Rulebook

Marketing

The Skims and Rhode Playbook Is Intentional and Always Sells Out

Marketing

Topicals Figured Out What Every Other Beauty Brand is Still Trying To

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Brand Insider Round-Up
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No Photos, Please: Inside Luxury’s Love Affair with Secrecy

Case Studies

Sleep or Die Is Betting Big on a Bold Voice—And It’s Working

Case Studies

Sephora's Top-Selling Brand Doesn't Even Sell Makeup

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Insights

What’s Happening at the Intersection of Fashion and Tech?

Insights

Black Beauty’s Biggest Problem Isn’t Funding—It’s What Comes Next

Insights

The Highs, The Lows, and The Future of Luxury Fashion.

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The Fashion of Summer 2025: 8 Brands to Shop Now

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July Editor’s Letter

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Lifestyle

25 Black UK Women You Can't Ignore

These are the black british women to watch right now
By
Bibiana Obahor
October 9, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 20.10.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
October 20, 2023
Lifestyle

New Products the Team Loves This October

From lip tints to luxury candles—unveiling team favourites for the ultimate October experience
By
The Desiree Team
October 21, 2023
Career

Editor Shares Her Top Habits for Success

No 5 am mornings required
By
Melissa J C
November 9, 2023
Entrepreneurship

A Conversation with Alicia Koo

From Logoless Branding to Designing Immersive Experiences
By
Bibiana Obahor
November 14, 2023
Trends

The Latest TikTok Trends to Jump On

Act Fast, Trend Faster
By
The Desiree Team
October 7, 2023
Lifestyle

Disconnecting Could Improve Your Productivity

Sometimes the way forward is to take a deliberate step back
By
The Desiree Team
November 7, 2023
Case Studies

The Brand That Began as a Mood Board for Life

Anchoring a brand in a well-defined lifestyle and aesthetic philosophy
By
The Desiree Team
November 2, 2023
Case Studies

When Rebranding Goes Wrong

A case study on Glossier's lip balm debacle
By
The Desiree Team
November 1, 2023
Case Studies

We Love The Vibe of This Skincare Brand

"An anti-wellness skincare brand, 4AM makes products for party people"
By
The Desiree Design Studio
October 30, 2023
Career

How Branding Agencies Get Clients

The roadmap to building a client base
By
The Desiree Team
October 31, 2023
Marketing

Start Planning Your Holiday Marketing Strategies Now

The key is to start early, plan methodically, and execute impeccably
By
The Desiree Team
October 26, 2023
Career

The Role of Black Creatives in the Design Industry

A shift towards authentic representation and inclusion
By
The Desiree Team
October 24, 2023
Case Studies

A Case Study on Pat McGrath Labs

The unparalleled visionary in beauty
By
The Desiree Team
October 23, 2023
Case Studies

Rewriting the Rulebook on Skincare for Melanin-Rich Skin

Eadem: A Detailed Case Study
By
Bibiana Obahor
October 19, 2023
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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