THE ULTIMATE GUIDE FOR THE MODERN BRAND OWNER
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Shopify vs Webflow vs Squarespace: What's the Best Platform to Sell Products Online in 2025?

Branding

Cool Colour Combinations for Spring 2025

Branding

PrettyLittleThing’s Rebrand Just Dropped—And The Internet Has Thoughts

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Marketing

The Skims and Rhode Playbook Is Intentional and Always Sells Out

Marketing

Topicals Figured Out What Every Other Beauty Brand is Still Trying To

Marketing

Recent Brand Moments We Can’t Stop Thinking About

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No Photos, Please: Inside Luxury’s Love Affair with Secrecy

Case Studies

Sleep or Die Is Betting Big on a Bold Voice—And It’s Working

Case Studies

Sephora's Top-Selling Brand Doesn't Even Sell Makeup

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What’s Happening at the Intersection of Fashion and Tech?

Insights

Black Beauty’s Biggest Problem Isn’t Funding—It’s What Comes Next

Insights

The Highs, The Lows, and The Future of Luxury Fashion.

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NikeSKIMS: Could Kim K be the New Michael Jordan?

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Insights

3 Ways AI Is Revolutionising Consumer Engagement

 Discover how AI is transforming consumer engagement through automation, curation, and migration
By
The Desiree Team
July 3, 2023
Marketing

Market Segmentation Strategies: Driving Growth and Customer Loyalty

Examples from Net-a-porter, Summer Fridays and others
By
The Desiree Team
June 25, 2023
Insights

The Science Behind What Makes People Buy

Buyology: why we buy what we buy
By
The Desiree Team
November 16, 2023
Branding

The Optimal Process for Brand Naming

The cornerstone of a brand's recognition and recall in the minds of consumers
By
The Desiree Team
August 22, 2023
Marketing

Decoding the Marketing Strategies of Cult Brands

Insights from luxury fashion, beauty, and lifestyle Icons
By
The Desiree Team
July 27, 2023
Strategy

How Opinions, Testing, and Alternative Criteria Shape Effective Choices

 The Art of Decision-Making
By
Kim Jason
September 4, 2023
Marketing

Brands with Diverse Campaigns

How real faces and real bodies are winning over real audiences
By
The Desiree Team
November 29, 2023
Insights

From Runway to Data: How Fashion and Technology Collaborate

Exploring the intersection of fashion and technology for enhanced consumer experiences
By
Amara Blake
August 7, 2023
Career

What Brand Designers Need to Know Today

Unlock your full potential
By
The Desiree Team
October 9, 2023
Lifestyle

The Power of Emotions in Fashion Buying Decisions

A discussion with fashion insider, Amara Blake
By
Amara Blake
August 3, 2023
Branding

Taking a Comprehensive Approach to Branding

All branding elements are essential fragments of a broader puzzle
By
The Desiree team
August 16, 2023
Branding

Mastering the Art of Branding

Uncover the secrets of effective branding and building a vibrant brand community
By
Amara Blake
July 31, 2023
Branding

The Search for Authenticity in a World of Branding Noise

Beyond the buzzword, what really makes a brand "authentic"?
By
The Desiree Team
July 12, 2023
Editor's Picks

5 Sunscreen Brands That Get it Right

Key takeaways from Vacation Inc., Naked Sundays, and more
By
Bibiana Obahor
July 6, 2023
Marketing

The Effectiveness of Brand Partnerships, Collaborations or Confusion?

Brand partnerships can be highly effective when executed well
By
The Desiree Team
July 18, 2023
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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