Timely integration of trending TikTok elements into a brand's content strategy can significantly amplify its reach and engagement, providing measurable impacts when executed well.

Bethenny Frankel, once known for her sharp tongue on reality TV, has taken TikTok by storm with her relatable kitchen chats and high-frequency posting. Here's how she's capturing a new audience—one seafood salad at a time.

In our 'Click or Skip' column, we unravel the complexities of social media for brands, from key features and suitability to trends and user behaviour. Today we're delving into Tiktok shop. Here's everything you need to know...

Marc Jacobs, a well-known name in luxury fashion, has made a bold shift in its social media strategy to connect with a younger audience. The brand has tapped into TikTok’s playful, sometimes absurd culture, creating viral moments that resonate with Gen Z. Here’s how Marc Jacobs adapted its approach and what other brands can learn from it.

TikTok has become a vital part of Gen Z's digital life, influencing their choices, opinions, and even lifestyle. Understanding their behavior on this platform is crucial for anyone looking to connect with this generation. Here we're dropping need-to-know insights specifically on Gen Z, a generation that's redefining consumer behaviour.

With its unprecedented global influence, innovative approach to shopping, and impressive financial growth, TikTok Shop has emerged as a transformative force in the world of online commerce.

In recent years, Aritzia has enjoyed an unprecedented rise in annual sales, capturing the attention and wallets of Gen Z on TikTok.However, it wasn't always like this. What is the secret behind Aritzia's successful infiltration into this hard-to-impress demographic?

Nara Smith, the TikTok sensation known for her quirky, hyper-aesthetic cooking videos, has recently ventured into fashion influencing. Transitioning from making waffles to crafting a "delicious, red Marc Jacobs tote bag," Smith has redefined digital stardom in 2024.

From influencers faking tan lines to channel that perfect sun-kissed glow, to the rise of Y3K fashion that looks like it’s straight out of a sci-fi film, TikTok is setting the tone for what’s in vogue. And let’s not forget the unexpected cucumber craze that’s caused a nationwide shortage in Iceland—because why not?

In the past, Gen Xers exhibited strong brand loyalty, sticking with one brand like Bobbi Brown, CoverGirl, or even Mary Kay. However, contemporary beauty enthusiasts seem to have abandoned this once-dominant notion of brand allegiance, now indulging in an ever-revolving hunger games of beauty trends. We think TikTok is to blame...

From Tiktok's hair holy grail to this high-gloss fashion brand loved by Kylie Jenner and Megan Fox, these are our top obsessions this week.

The de-influencing trend on TikTok has surged in popularity, underscoring a prevailing skepticism and critique directed at the platform's influencer culture. This movement reflects a burgeoning appetite for content that feels more genuine and relatable, while simultaneously raising questions about the motives and credibility of influencers.