THE ULTIMATE GUIDE FOR THE MODERN BRAND OWNER
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Shopify vs Webflow vs Squarespace: What's the Best Platform to Sell Products Online in 2025?

Branding

Cool Colour Combinations for Spring 2025

Branding

PrettyLittleThing’s Rebrand Just Dropped—And The Internet Has Thoughts

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Why Summer Is the Perfect Time to Break the Branding Rulebook

Marketing

The Skims and Rhode Playbook Is Intentional and Always Sells Out

Marketing

Topicals Figured Out What Every Other Beauty Brand is Still Trying To

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Yes, Even Vaseline Is Doing Brand Trips – Here’s Why

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No Photos, Please: Inside Luxury’s Love Affair with Secrecy

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Sleep or Die Is Betting Big on a Bold Voice—And It’s Working

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What’s Happening at the Intersection of Fashion and Tech?

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Black Beauty’s Biggest Problem Isn’t Funding—It’s What Comes Next

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The Highs, The Lows, and The Future of Luxury Fashion.

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Does Anybody Remember Amina Muaddi?

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Beach Reads for Brand Founders (That Aren’t Boring Business Books)

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The Fashion of Summer 2025: 8 Brands to Shop Now

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Case Studies

How This Retailer Became a Gen-Z Darling on TikTok

The Aritzia paradox
By
The Desiree Team
December 6, 2023
Entrepreneurship

4 Browser Extensions Every Designer Should Have

BRB, we're downloading these right now
By
The Desiree Team
November 28, 2023
Career

Highest Paying Corporate Jobs for UK's Creative Girlies

Creativity and High Earnings Can Coexist
By
The Desiree Team
November 27, 2023
Entrepreneurship

A Cool Multi-Media Photographer Shares her Day-to-Day

From career to closet, Cheyanne Franke shares it all.
By
Melissa Jasmine
November 21, 2023
Entrepreneurship

A Black Creative Shares Her Approach to Inclusive Creativity

An insiders view on diversity in design
By
Melissa Jasmine
October 31, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 17.11.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
November 17, 2023
Entrepreneurship

Year-End Financial Planning

The critical period for small business owners
By
Melissa Jasmine
November 22, 2023
Entrepreneurship

A Day in the Life with Shirley D'Mello

The designer lighting up our Instagram feeds
By
Bibiana Obahor
November 16, 2023
Packaging

A Lesson on Colour in Beauty Packaging

From NARS to Tatcha and more
By
The Desiree Team
November 21, 2023
Branding

Which Brand Matches Your Horoscope?

Finding the right brand for each sign
By
Melissa Jasmine
November 20, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 10.11.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
November 10, 2023
Editor's Picks

6 Celebrity Brands That Truly Reflect Their Founders

Mirror images: Celebrities and their brands' shared aesthetic
By
Melissa Jasmine
November 23, 2023
Strategy

Unwrapping Success This Festive Season

Holiday marketing strategies for small businesses
By
The Desiree Team
November 8, 2023
Trends

10 Seasonal Trending Colour Palettes

The hues of a/w 2023
By
The Desiree Team
November 15, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 03.11.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
November 3, 2023
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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