THE ULTIMATE GUIDE FOR THE MODERN BRAND OWNER
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Shopify vs Webflow vs Squarespace: What's the Best Platform to Sell Products Online in 2025?

Branding

Cool Colour Combinations for Spring 2025

Branding

PrettyLittleThing’s Rebrand Just Dropped—And The Internet Has Thoughts

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Why Summer Is the Perfect Time to Break the Branding Rulebook

Marketing

The Skims and Rhode Playbook Is Intentional and Always Sells Out

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Topicals Figured Out What Every Other Beauty Brand is Still Trying To

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No Photos, Please: Inside Luxury’s Love Affair with Secrecy

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Sleep or Die Is Betting Big on a Bold Voice—And It’s Working

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Sephora's Top-Selling Brand Doesn't Even Sell Makeup

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What’s Happening at the Intersection of Fashion and Tech?

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Black Beauty’s Biggest Problem Isn’t Funding—It’s What Comes Next

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The Highs, The Lows, and The Future of Luxury Fashion.

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Does Anybody Remember Amina Muaddi?

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Beach Reads for Brand Founders (That Aren’t Boring Business Books)

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The Fashion of Summer 2025: 8 Brands to Shop Now

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Case Studies

A Case Study on Pat McGrath Labs

The unparalleled visionary in beauty
By
The Desiree Team
October 23, 2023
Case Studies

Rewriting the Rulebook on Skincare for Melanin-Rich Skin

Eadem: A Detailed Case Study
By
Bibiana Obahor
October 19, 2023
Editor's Picks

9 Black-Owned Fashion Brands to Have on Your Radar

The ones to watch and wear
By
The Desiree Team
October 16, 2024
Strategy

Convince Shoppers That Your Brand Is Worth The Money

5 key strategies that can help position your brand as deserving of its price tag
By
The Desiree Team
October 17, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 13.10.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
October 13, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 06.10.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
October 6, 2023
Case Studies

Navigating the Confluence of Clean Beauty With Ami Cole

The power of a well-articulated brand ethos in creating not just a customer base but a community
By
The Desiree Team
October 16, 2023
Entrepreneurship

A Day in the Life with Blossom Agard

Balancing Work, Business, and Sustainability with Blossom Agard
By
Bibiana Obahor
November 2, 2023
Entrepreneurship

A Day in the Life with Courtney Weimer

We're taking you behind the screens, where content is queen and engagement is king.
By
Bibiana Obahor
November 6, 2023
News

Rhode Drops New Lip Tint Collection

Hailey Bieber leads Rhode's entrance into colour cosmetics with four stunning lip tints.
By
Bibiana Obahor
September 23, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 29.09.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
September 29, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 22.09.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
September 22, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 15.09.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
September 15, 2023
Case Studies

Jones Road: The Minimalist Beauty Brand with Maximum Impact

A polished brand selling products for a polished look
By
Bibiana Obahor
October 12, 2023
Entrepreneurship

4 Essentials for Launching Your New Business Idea

Essential resources for entrepreneurial success: Vision, Network, Unique Idea, Passion & Persistence.
By
The Desiree Team
October 10, 2023
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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