COURTESY/BRAND INSIDER
This week, we're unveiling the latest stars in the brand galaxy, from celebrity collabs to Hollywood icons' fashion debut and redefining failure. These are the brands we've got our eyes on.

Adanola x Steph Shep

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Adanola and Stephanie Shepherd, famously known as Kim Kardashian's former personal assistant and close friend, have joined forces to create a collection that bridges the gap between everyday comfort and activewear. Adanola, a celebrated British brand with a dedicated following of over 500k on Instagram, is favoured by celebrities like Rosie Huntington-Whitley, Kaia Gerber, and Molly-Mae Hague. Their signature pieces, including form-fitting sports bras, leggings sets, and stylish crew-neck sweatshirts, all come in a chic muted colour palette.

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Now, with Steph Shep's creative input, this collaboration introduces a line of elevated everyday apparel designed to meet the demands of an active lifestyle. "Steph had great ideas," says Hyrum Cook, CEO and Founder of Adanola, and this capsule collection reflects her vision for a blend of fashion and functionality. It's a collection that reimagines classic staples and brings dream pieces to life.

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Visit Adanola.com

Follow: @adanola

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Atelier Jolie by Angelina Jolie

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Angelina Jolie, a global icon known for her acting prowess and humanitarian efforts, has ventured into the world of fashion with her brand, Atelier Jolie. Collaborating with ChloΓ© and its creative director, Gabriela Hearst, Jolie is set to launch an exclusive womenswear capsule collection. This news, reported by numerous sources, including WWD and fashion news Instagram accounts, marks a significant step in Jolie's journey as a fashion entrepreneur.

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Gabriela Hearst expressed her belief in Angelina's vision for Atelier Jolie, highlighting its focus on elevating others through the art of garment-making and commitment to environmental sustainability. As the first collaborator for Atelier Jolie, ChloΓ© is expected to contribute to the brand's mission of making a positive impact on the world. Although details about the collection's launch date remain scarce, fashion enthusiasts eagerly await the unveiling of Atelier Jolie's offerings.

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Visit Atelierjolie.com

Follow: @atelierjolieofficial

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Julia Fox x Campers

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Camper, a renowned footwear brand, has taken a unique approach to its Fall/Winter 2023 campaign, challenging conventional notions of success and failure. Starring the charismatic Julia Fox and Germain Louvet, this campaign captures the essence of embracing life's imperfections and finding beauty in unexpected moments. The concept, born from a "momentary creative slump" at Camper's headquarters, encourages viewers to shift their perspective on failure and celebrate the silver linings that emerge when things don't go as planned. Shot against the picturesque backdrop of Paris by photographer Grant James-Thomas, the FW23 campaign explores the theme of "everyday accidents."

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It portrays scenes of falling bicycles, gum on shoes, and sitting on wet paint, turning these mishaps into moments of artistic expression. Alongside Julia Fox and Germain Louvet, the campaign features Paris-based designer Bonnie Miller and New York-based model Naounah, adding an extra layer of diversity and creativity to the campaign. With this unique approach, Camper invites us to rethink the narrative surrounding failure and see it as an integral part of the creative process.

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Visit Camper.com

Follow: @camper

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