THE ULTIMATE GUIDE FOR THE MODERN BRAND OWNER
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Shopify vs Webflow vs Squarespace: What's the Best Platform to Sell Products Online in 2025?

Branding

Cool Colour Combinations for Spring 2025

Branding

PrettyLittleThing’s Rebrand Just Dropped—And The Internet Has Thoughts

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Marketing

Why Summer Is the Perfect Time to Break the Branding Rulebook

Marketing

The Skims and Rhode Playbook Is Intentional and Always Sells Out

Marketing

Topicals Figured Out What Every Other Beauty Brand is Still Trying To

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Brand Insider Round-Up
Case Studies

No Photos, Please: Inside Luxury’s Love Affair with Secrecy

Case Studies

Sleep or Die Is Betting Big on a Bold Voice—And It’s Working

Case Studies

Sephora's Top-Selling Brand Doesn't Even Sell Makeup

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Insights
Insights

What’s Happening at the Intersection of Fashion and Tech?

Insights

Black Beauty’s Biggest Problem Isn’t Funding—It’s What Comes Next

Insights

The Highs, The Lows, and The Future of Luxury Fashion.

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Beach Reads for Brand Founders (That Aren’t Boring Business Books)

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The Fashion of Summer 2025: 8 Brands to Shop Now

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July Editor’s Letter

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Case Studies

How To Build An Immersive, Culturally Relevant Brand

SPF with a side of cool
By
The Desiree Team
March 12, 2025
Brand Insider Round-Up

The Brand Insider Round-Up: March

Cowgirl Bella and boyfriend Pete
By
Bibiana Obahor
March 10, 2025
Marketing

Recent Brand Moments We Can’t Stop Thinking About

 Get IRL or Get Left Behind
By
Bibiana Obahor
March 7, 2025
Branding

PrettyLittleThing’s Rebrand Just Dropped—And The Internet Has Thoughts

Pretty, Little…Luxury?
By
Bibiana Obahor
March 5, 2025
Insights

Black Beauty’s Biggest Problem Isn’t Funding—It’s What Comes Next

RNC is making growth last
By
The Desiree Team
March 17, 2025
Lifestyle

March Editor’s Letter

Is spring here?
By
Bibiana Obahor
March 3, 2025
Marketing

How Gen Z’s Shopping Habits Have Changed Marketing Forever

The marketing funnel is broken
By
The Desiree Team
February 28, 2025
Branding

18 Branding Moments I Absolutely Love Right Now

They just make sense
By
Bibiana Obahor
February 26, 2025
News

NikeSKIMS: Could Kim K be the New Michael Jordan?

Kim Air Kardashian?
By
The Desiree Team
February 21, 2025
Insights

The Highs, The Lows, and The Future of Luxury Fashion.

The luxury boom and bust
By
The Desiree Team
February 17, 2025
Trends

The Wellness Trends Set to Dominate 2025—And the Brands to Know

From AI to Gut Health
By
The Desiree Team
February 12, 2025
Case Studies

Forget Oversized Jerseys—This Is What Football Fans Actually Want To Wear

NFL apparel goes chic
By
The Desiree Team
February 24, 2025
Brand Insider Round-Up

The Brand Insider Round-Up: February

By
Bibiana Obahor
February 7, 2025
Marketing

The Art of the Last-Minute Sell: How to Snag Valentine’s Day Procrastinators

Valentine’s day’s final hours
By
Bibiana Obahor
February 5, 2025
News

Alo Yoga Makes a Stylish Entrance in Covent Garden

For London’s fitness and fashion lovers
By
The Desiree Team
January 26, 2025
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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