THE ULTIMATE GUIDE FOR THE MODERN BRAND OWNER
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Shopify vs Webflow vs Squarespace: What's the Best Platform to Sell Products Online in 2025?

Branding

Cool Colour Combinations for Spring 2025

Branding

PrettyLittleThing’s Rebrand Just Dropped—And The Internet Has Thoughts

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The Skims and Rhode Playbook Is Intentional and Always Sells Out

Marketing

Topicals Figured Out What Every Other Beauty Brand is Still Trying To

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Recent Brand Moments We Can’t Stop Thinking About

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No Photos, Please: Inside Luxury’s Love Affair with Secrecy

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Sleep or Die Is Betting Big on a Bold Voice—And It’s Working

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Sephora's Top-Selling Brand Doesn't Even Sell Makeup

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What’s Happening at the Intersection of Fashion and Tech?

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Black Beauty’s Biggest Problem Isn’t Funding—It’s What Comes Next

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The Highs, The Lows, and The Future of Luxury Fashion.

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NikeSKIMS: Could Kim K be the New Michael Jordan?

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Career

A Guide to Starting Your Career in Brand Design

The vital role of Brand Designers, their impact on diverse industries, and the power of design in promoting inclusivity and sustainability
By
The Desiree Team
September 28, 2023
Case Studies

How Jacquemus Paints the Digital Canvas with Surrealist Marketing

Surreal or so real? Navigating the world of fashion marketing.
By
Bibiana Obahor
September 26, 2023
Packaging

Halfday Iced Tea: In The Aisles Of Success

A lesson on shelf appeal
By
The Desiree Team
September 25, 2023
Editor's Picks

9 Sunglasses Brands We Love for End-of-Summer

Style, sorted come sunshine or rain
By
The Desiree Team
September 23, 2024
Case Studies

Two Things We Love About Reformation

This Cult LA brand that has dominated our Instagram feeds with its ethical choices
By
The Desiree Team
September 20, 2023
Case Studies

11 Lessons From Prada Beauty's New Launch

Prada successfully extends its legacy into the realm of beauty, serving as an inspiration for small beauty brand owners
By
The Desiree Team
September 19, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 08.09.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
September 8, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 01.09.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
September 1, 2023
Case Studies

Bettter By Julie Pelipas

Elevating upcycled tailoring in fashion
By
The Desiree Team
September 18, 2023
Strategy

Why We Prefer Brands We Recognise

Given a choice, we usually choose brands we recognise and feel familiar with
By
Bibiana Obahor
September 14, 2023
Case Studies

How Erewhon Went From Grocery Store to Lifestyle Hub

Lessons on self-perception and consumer behaviour
By
Bibiana Obahor
August 23, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 25.08.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
The Desiree Team
August 25, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 18.08.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
The Desiree Team
August 18, 2023
Case Studies

Pioneering Sustainable Fashion with Mother of Pearl

 Join Amy Powney on a journey of sustainability with Mother of Pearl
By
The Desiree Team
September 5, 2023
News

Amyris Discontinuing Costa Brazil and Onda Beauty in Strategic Turn

Illustrating the need for adaptability in the evolving beauty industry
By
The Desiree Team
August 12, 2023
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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