THE ULTIMATE GUIDE FOR THE MODERN BRAND OWNER
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Why I’m Finally Taking the Season’s Most Controversial Shade Seriously

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16 Branding Creatives To Follow Now

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How to brand... Tomato Girl

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Why Summer Is the Perfect Time to Break the Branding Rulebook

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The Skims and Rhode Playbook Is Intentional and Always Sells Out

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Topicals Figured Out What Every Other Beauty Brand is Still Trying To

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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Yes, Even Vaseline Is Doing Brand Trips – Here’s Why

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Who Asked for Alo Yoga's $3,000 Bags? Apparently, We Did.

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La Beauté Louis Vuitton: A $160 Lipstick Rewrites Luxury Beauty

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Are We Tired Of The “It Girl” Brand Yet?

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The Next Big Celebrity Business? Creative Agencies

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September Editor’s Letter

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Kim Kardashian’s SKIMS Enters Volleyball Market Through LOVB Collaboration

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Case Studies

When Rebranding Goes Wrong

A case study on Glossier's lip balm debacle
By
The Desiree Team
November 1, 2023
Case Studies

We Love The Vibe of This Skincare Brand

"An anti-wellness skincare brand, 4AM makes products for party people"
By
The Desiree Design Studio
October 30, 2023
Career

How Branding Agencies Get Clients

The roadmap to building a client base
By
The Desiree Team
October 31, 2023
Marketing

Start Planning Your Holiday Marketing Strategies Now

The key is to start early, plan methodically, and execute impeccably
By
The Desiree Team
October 26, 2023
Career

The Role of Black Creatives in the Design Industry

A shift towards authentic representation and inclusion
By
The Desiree Team
October 24, 2023
Case Studies

A Case Study on Pat McGrath Labs

The unparalleled visionary in beauty
By
The Desiree Team
October 23, 2023
Case Studies

Rewriting the Rulebook on Skincare for Melanin-Rich Skin

Eadem: A Detailed Case Study
By
Bibiana Obahor
October 19, 2023
Editor's Picks

9 Black-Owned Fashion Brands to Have on Your Radar

The ones to watch and wear
By
The Desiree Team
October 16, 2024
Strategy

Convince Shoppers That Your Brand Is Worth The Money

5 key strategies that can help position your brand as deserving of its price tag
By
The Desiree Team
October 17, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 13.10.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
October 13, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 06.10.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
October 6, 2023
Case Studies

Navigating the Confluence of Clean Beauty With Ami Cole

The power of a well-articulated brand ethos in creating not just a customer base but a community
By
The Desiree Team
October 16, 2023
Entrepreneurship

A Day in the Life with Blossom Agard

Balancing Work, Business, and Sustainability with Blossom Agard
By
Bibiana Obahor
November 2, 2023
Entrepreneurship

A Day in the Life with Courtney Weimer

We're taking you behind the screens, where content is queen and engagement is king.
By
Bibiana Obahor
November 6, 2023
News

Rhode Drops New Lip Tint Collection

Hailey Bieber leads Rhode's entrance into colour cosmetics with four stunning lip tints.
By
Bibiana Obahor
September 23, 2023
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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