THE ULTIMATE GUIDE FOR THE MODERN BRAND OWNER
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Shopify vs Webflow vs Squarespace: What's the Best Platform to Sell Products Online in 2025?

Branding

Cool Colour Combinations for Spring 2025

Branding

PrettyLittleThing’s Rebrand Just Dropped—And The Internet Has Thoughts

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Why Summer Is the Perfect Time to Break the Branding Rulebook

Marketing

The Skims and Rhode Playbook Is Intentional and Always Sells Out

Marketing

Topicals Figured Out What Every Other Beauty Brand is Still Trying To

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Yes, Even Vaseline Is Doing Brand Trips – Here’s Why

Case Studies

No Photos, Please: Inside Luxury’s Love Affair with Secrecy

Case Studies

Sleep or Die Is Betting Big on a Bold Voice—And It’s Working

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Insights

What’s Happening at the Intersection of Fashion and Tech?

Insights

Black Beauty’s Biggest Problem Isn’t Funding—It’s What Comes Next

Insights

The Highs, The Lows, and The Future of Luxury Fashion.

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Brands Double Down on Nostalgia, IRL Engagement & Tech-Led Strategy in Latest Campaign Rollouts

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Does Anybody Remember Amina Muaddi?

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Beach Reads for Brand Founders (That Aren’t Boring Business Books)

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Branding

We're Crushing Over These Sustainable and Ethical Brands

These brands are leading the way. Learn why.
By
The Desiree Team
June 8, 2023
Website Design

Website prompts by example of Hailey Bieber's Rhode Skin

Little prompts every beauty brand needs on their site to stand out
By
The Desiree Team
June 7, 2023
Branding

5 Branding pills to swallow

5 things every brand owner should know
By
The Desiree Team
June 6, 2023
Strategy

How Data Guides Design

Data asks the right questions, design answers
By
The Desiree Team
June 5, 2023
Strategy

Strategy Stages Brand Success

Strategic moves to get through your brands' unknown stage
By
The Desiree Team
June 2, 2023
Case Studies

Kilentar: Translating Culture into Visuals

Combining various elements from different time periods and cultures across Africa to create elevated designs
By
Bibiana Obahor
June 1, 2023
Case Studies

Wildcard The Label: Differentiation Matters

Finding your difference as a brand, makes all the difference
By
The Desiree Team
May 31, 2023
Marketing

The Future of Marketing

From personalisation to AR, AI and automation, and all of the above
By
The Desiree Team
May 30, 2023
Art Direction

Why Great Photography Starts with Great Art Direction

Art directors and photographers who've perfected the perfect blend of creativity and strategy
By
The Desiree Team
May 29, 2023
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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