THE ULTIMATE GUIDE FOR THE MODERN BRAND OWNER
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Shopify vs Webflow vs Squarespace: What's the Best Platform to Sell Products Online in 2025?

Branding

Cool Colour Combinations for Spring 2025

Branding

PrettyLittleThing’s Rebrand Just Dropped—And The Internet Has Thoughts

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Why Summer Is the Perfect Time to Break the Branding Rulebook

Marketing

The Skims and Rhode Playbook Is Intentional and Always Sells Out

Marketing

Topicals Figured Out What Every Other Beauty Brand is Still Trying To

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No Photos, Please: Inside Luxury’s Love Affair with Secrecy

Case Studies

Sleep or Die Is Betting Big on a Bold Voice—And It’s Working

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Sephora's Top-Selling Brand Doesn't Even Sell Makeup

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What’s Happening at the Intersection of Fashion and Tech?

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Black Beauty’s Biggest Problem Isn’t Funding—It’s What Comes Next

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The Highs, The Lows, and The Future of Luxury Fashion.

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The Fashion of Summer 2025: 8 Brands to Shop Now

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Click or Skip

Click or Skip: Everyone's on Instagram, Are You?

It's almost a no-brainer
By
The Desiree Team
April 15, 2024
Branding

8 Beauty Colour Palettes for 8 Types of People

Colours for the clean girls, the makeup in the sink girls and more
By
Bibiana Obahor
April 9, 2024
Trends

A Trend We Want to See More Of: Selfie Lookbooks

After all, what's more real than a selfie?
By
Bibiana Obahor
April 8, 2024
Click or Skip

Click or Skip: Is TikTok Shop Just Another Fad?

Everything you need to know
By
The Desiree Team
April 4, 2024
News

Matilda Djerf's Venture into Hair Care

A new chapter in hair care with Tiktok star
By
Melissa Jasmine
April 2, 2024
Lifestyle

The Team's Spring Beauty Must-Haves

Our picks for warmer days ahead
By
The Desiree Team
April 3, 2024
Marketing

What Is a Brand Ambassador?

Is the face behind a brand just a 'face'?
By
The Desiree Team
April 1, 2024
News

Hailey Bieber Launches New Phone Case for Your Lip Gloss

Innovative accessory blends style, functionality, and clever marketing
By
The Desiree Team
February 29, 2024
News

Weekly Musings: 10.03.24

weekly dose of need-to-know from 'behind brands'
By
Bibiana Obahor
March 10, 2024
News

Weekly Musings: 03.03.24

weekly dose of need-to-know from 'behind brands'
By
Bibiana
March 3, 2024
News

Weekly Musings: 25.02.24

weekly dose of need-to-know from 'behind brands'
By
Bibiana Obahor
February 25, 2024
News

Weekly Musings: 18.02.24

weekly dose of need-to-know
By
Bibiana Obahor
February 18, 2024
Lifestyle

A Guide to Managing Your Inbox

Achieving inbox-zero is less daunting than it seems
By
The Desiree Team
March 18, 2024
Case Studies

This Brand Turned Skincare Into a Fashion Statement

A case study in modern branding and market disruption
By
The Desiree Team
March 14, 2024
News

Weekly Musings: 11.02.24

weekly dose of need-to-know from 'behind brands'
By
Bibiana Obahor
February 11, 2024
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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