The Coolest Brands to Shop from This Summer

Bibiana Obahor
June 3, 2024
The last few years have seen some seriously exciting launches across beauty, fashion, and more. It looks like summer 2024 is set to be the coolest one yet, with some fab brands on our radar and bonus points—they all have incredible branding. We’ve handpicked 12 we're obsessing over, from all-embracing French eyewear to timeless pieces using recycled and deadstock fabrics.

Thierry Lasry

French designer Thierry Lasry is renowned for his eclectic eyewear, fusing artistic aesthetics with signature silhouettes. His latest release, a collaboration with Cult Gaia, features the chic “Jazz” and “Jaya” eyewear in classic and translucent colorways. Perfect for adding a touch of sophistication to your summer style.


Follow: @thierrylasry

Christianah Jones

London-based, Black-owned brand Christianah Jones is famous for its distinctive, tiny frames in various colors. These viral unisex silhouettes are the perfect addition to any beach or poolside look this summer, effortlessly elevating your style.


Follow: @christianahjones


Founded by Marie von Behrens-Felipe and Roberto A. Felipe, Sonsie believes in redefining beauty with simple, straightforward formulas. Their collection, including a Basic Balm, Super Serum, and Multi Moisture Mask, is small but mighty, and the branding is chef’s kiss.


Follow: @sonsieskin

With Jean

With Jean, created by best friends Sami Lorking-Tanner and Evangeline Titilas, is known for sultry corsets and printed minidresses. The brand recently debuted its first-ever pair of jeans, continuing to offer chic pieces perfect for summer.


Follow: @withjean

Peachy Den

UK-based Peachy Den, created by Isabella Weatherby, is known for its signature Kernel Jumpsuit and other sellout pieces like the Cindy Top and Mimi Cargos. Worn by celebs like Olivia Dean and Maya Jama, Peachy Den’s pieces are must-haves for a stylish summer.


Follow: @peachyden


Sisterhood focuses on creating timeless pieces using recycled and deadstock fabrics. Their selection includes knitwear, swimwear, and shirting designed for both casual and dressy occasions, making them a versatile addition to your summer wardrobe.


Follow: @sisterhoodthe

A Sinner in Pearls

Founded by Sam Gallagher, A Sinner in Pearls offers pieces crafted with freshwater pearls and precious stones. Known for a contemporary take on classic pearls, the brand has been spotted on celebs like A$AP Rocky and Lewis Hamilton.


Follow: @a_sinner_in_pearls

Melt Jewelry

Founded post-pandemic, MELT draws inspiration from the fluidity of human experience, offering distinctive pieces made from 925 sterling silver. Their molten aesthetic and customizable designs make them a standout in the jewelry industry.


Follow: @meltjewellery


TA3’s swimwear is all about flattering, curve-enhancing designs with hidden shaping panels and an extensive size range. Perfect for summer, their swimwear combines functionality with style, ensuring you feel confident and comfortable.


Follow: @ta3

Homies Marbella

Inspired by ’90s American hip-hop and Mediterranean style, Homies Marbella offers graphic tees, silky printed shirts, and accessories. The brand recently opened its flagship in London, making it more accessible to fashion enthusiasts.


Follow: @homiesmarbella


Founded by Georgia Williams, VEHLA provides stylish, high-quality luxury sunglasses at an affordable price. Popular among celebs like Bella Hadid and Kendall Jenner, VEHLA’s designs are a blend of timeless and contemporary aesthetics.


Follow: @vehlaeyewear

Bayse Brand

Created by stylist Elliot Garnaut and designer Effie Kats, Bayse Brand offers foundational wardrobe pieces that can be effortlessly styled for any occasion. Known for sleek, cool designs, Bayse has quickly gained popularity and is stocked by top retailers globally.


Follow: @baysebrand


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