THE ULTIMATE GUIDE FOR THE MODERN BRAND OWNER
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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details I’m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Survive Q4: The Festive Marketing Playbook 2025

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What Every Founder Can Learn from Plantmade

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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This Is How Brand Strategy Actually Becomes a Visual Identity

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What Alix Earle on Netflix Actually Tells Us About the Creator Economy

Insights

The State of Gifting 2025: The Psychology of Gifting

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The Brand Designer's Guide to AI – What's Changed, What Hasn't, and What to Learn Now

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25 Creative Careers You Can Get Into If You're Interested in Brands

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How to Actually Get Started in Brand Design

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Case Studies

Sonsie Skin is a Reflection of Pamela Anderson's New Era of Being

Barefaced and beautiful
By
The Desiree Team
September 19, 2024
Editor's Picks

9 Activewear Brands to Keep You Moving This Autumn

Your new fall faves
By
The Desiree Team
September 18, 2024
Social Media

The Unexpected TikTok Queen Who Mastered Relatability

TikTok by Frankel
By
The Desiree Team
September 16, 2024
Social Media

Sun-Kissed Cheeks and a Cucumber Crisis: TikTok’s Latest

Not very mindful or demure
By
The Desiree Team
September 2, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 30.08.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
August 30, 2024
Strategy

Shop Till You Drop… or Think?

Understanding shopper personality
By
desiree
September 11, 2024
Marketing

It’s Not Who Your Customers Are—It’s What They Do That Counts

Actions really do speak louder than words.
By
DESIREE
November 28, 2024
Packaging

The Hand Creams with the Most Stylish Packaging

These brands do it best
By
desiree
September 5, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 23.08.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of
By
Bibiana Obahor
August 23, 2024
Branding

Why Buying a Handbag Feels Like Falling in Love

and other unexpected truths about our favourite brands
By
Amaya Blake
September 12, 2024
Branding

Why My Beauty Routine Needed a Serious Edit

When it comes to beauty, less really is more
By
Melissa Jasmine
September 3, 2024
Strategy

Why We’re Drawn to the People Behind the Brands

A little oversharing never hurt
By
Bibiana Obahor
September 4, 2024
Branding Diaries

Building British Nigerian Brand Anike Label with founder, Precious Adesina

Bold prints, big dreams
By
Bibiana Obahor
August 21, 2024
Strategy

Why the Same White Tee Can Cost You £7.99 or £390

You’re paying for more than just fabric
By
Bibiana Obahor
August 29, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 16.08.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
August 16, 2024
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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