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Cool Colour Combinations for Spring 2025

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PrettyLittleThing’s Rebrand Just Dropped—And The Internet Has Thoughts

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Topicals Figured Out What Every Other Beauty Brand is Still Trying To

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How Gen Z’s Shopping Habits Have Changed Marketing Forever

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Sleep or Die Is Betting Big on a Bold Voice—And It’s Working

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Sephora's Top-Selling Brand Doesn't Even Sell Makeup

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Eadem Proves That Good Design Is Good Business

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What’s Happening at the Intersection of Fashion and Tech?

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Black Beauty’s Biggest Problem Isn’t Funding—It’s What Comes Next

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The Highs, The Lows, and The Future of Luxury Fashion.

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NikeSKIMS: Could Kim K be the New Michael Jordan?

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News

Rhode Drops New Lip Tint Collection

Hailey Bieber leads Rhode's entrance into colour cosmetics with four stunning lip tints.
By
Bibiana Obahor
September 23, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 29.09.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
September 29, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 22.09.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
September 22, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 15.09.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
September 15, 2023
Case Studies

Jones Road: The Minimalist Beauty Brand with Maximum Impact

A polished brand selling products for a polished look
By
Bibiana Obahor
October 12, 2023
Entrepreneurship

4 Essentials for Launching Your New Business Idea

Essential resources for entrepreneurial success: Vision, Network, Unique Idea, Passion & Persistence.
By
The Desiree Team
October 10, 2023
Social Media

Why New Social Platforms Are Hit or Miss for Beauty Brands

New social platforms offer beauty brands opportunities, but success hinges on careful strategy and adaptation
By
The Desiree Team
October 5, 2023
Click or Skip

Click or Skip: Should Your Brand Be on Pinterest?

Once known for wedding mood boards, has now become Gen Z's fashion playground and a crystal ball for brands.
By
The Desiree Team
October 11, 2023
Strategy

Solving the Growing Issue of Online Shoppers Brand Hopping

Achieve brand loyalty without negatively impacting profit margins
By
The Desiree Team
October 4, 2023
Social Media

Why Small Businesses Should Pay Attention to the Growth of TikTok Shop

The future of e-commerce is here, and it dances to the rhythm of TikTok
By
The Desiree Team
October 3, 2023
Strategy

12 Lessons on Brand Strategy

Emotions matter, community is key, and consistency builds trust.
By
Bibiana Obahor
October 2, 2023
Career

A Guide to Starting Your Career in Brand Design

The vital role of Brand Designers, their impact on diverse industries, and the power of design in promoting inclusivity and sustainability
By
The Desiree Team
September 28, 2023
Case Studies

How Jacquemus Paints the Digital Canvas with Surrealist Marketing

Surreal or so real? Navigating the world of fashion marketing.
By
Bibiana Obahor
September 26, 2023
Packaging

Halfday Iced Tea: In The Aisles Of Success

A lesson on shelf appeal
By
The Desiree Team
September 25, 2023
Editor's Picks

9 Sunglasses Brands We Love for End-of-Summer

Style, sorted come sunshine or rain
By
The Desiree Team
September 23, 2024
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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