THE ULTIMATE GUIDE FOR THE MODERN BRAND OWNER
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Shopify vs Webflow vs Squarespace: What's the Best Platform to Sell Products Online in 2025?

Branding

Cool Colour Combinations for Spring 2025

Branding

PrettyLittleThing’s Rebrand Just Dropped—And The Internet Has Thoughts

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Why Summer Is the Perfect Time to Break the Branding Rulebook

Marketing

The Skims and Rhode Playbook Is Intentional and Always Sells Out

Marketing

Topicals Figured Out What Every Other Beauty Brand is Still Trying To

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Yes, Even Vaseline Is Doing Brand Trips – Here’s Why

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No Photos, Please: Inside Luxury’s Love Affair with Secrecy

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Sleep or Die Is Betting Big on a Bold Voice—And It’s Working

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What’s Happening at the Intersection of Fashion and Tech?

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Black Beauty’s Biggest Problem Isn’t Funding—It’s What Comes Next

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The Highs, The Lows, and The Future of Luxury Fashion.

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Does Anybody Remember Amina Muaddi?

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Beach Reads for Brand Founders (That Aren’t Boring Business Books)

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The Fashion of Summer 2025: 8 Brands to Shop Now

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Marketing

Hourglass, Exploring the Contributions of Brand Strategists and Marketers

Differentiating Brand Strategists and Marketers
By
The Desiree Team
June 26, 2023
Strategy

Why I Don't Design Without Strategy

The importance of designing with a clear strategy
By
Bibiana Obahor
June 29, 2023
Visual Identity

The Power of Perception: Going Beyond the Logo

Your brand name is for identification, and your logo is for recognition
By
The Desiree Team
June 23, 2023
Strategy

Does sustainability exist beyond luxury fashion?

Debunking the Elitism Narrative: Unraveling the Sustainability in Fashion Debate
By
The Desiree Team
June 22, 2023
Trends

Are Celebrity Brands on the Decline?

From Goop to Ivy Park: A Look at the Success and Failure of Celebrity Brands
By
The Desire Team
June 21, 2023
Case Studies

Osoi Official: Finding Style in East Asian Countries

Redefining Korean fashion with vibrant designs, sustainability, and a strong digital presence.
By
The Desiree Team
June 20, 2023
News

Bella Hadid Is Charlotte Tilbury’s New Muse

Charlotte Tilbury x Bella Hadid: A Match Made in Beauty Brand Heaven?
By
The Desiree Team
June 19, 2023
Branding

The Power of Creativity in Branding, Explained

A world where brands push creative boundaries like never before
By
The Desiree Team
June 27, 2023
Case Studies

Zena Ziora: A Fusion of Elegance, Sophistication, and Modern Style

Desiree Design crafts a visually stunning identity for luxury shoe brand.
By
The Desiree Team
June 16, 2023
Strategy

Deadpool to Daytime TV: Using Celebrity Personas to Build Your Brand

What’s the deal with using celebrities for brand personification?
By
The Desiree Team
June 15, 2023
Strategy

Balancing Profit and Purpose: Creating Brands with Impact

Strategies for achieving harmony between profit and purpose
By
The Desiree Team
June 14, 2023
Case Studies

The Limitations of Being a Unique Brand

The challenges of relying solely on brand distinctiveness in a competitive market
By
The Desiree Team
June 13, 2023
Strategy

How Brands and Customers Jointly Shape Value Creation

Brand Ownership: a shared effort
By
The Desiree Team
June 12, 2023
Website Design

The Best Websites Allow Users to be Lazy

Too much work: Lessons learnt from Zara’s poor usability
By
The Desiree Team
June 9, 2023
Branding

We're Crushing Over These Sustainable and Ethical Brands

These brands are leading the way. Learn why.
By
The Desiree Team
June 8, 2023
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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