THE ULTIMATE GUIDE FOR THE MODERN BRAND OWNER
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Shopify vs Webflow vs Squarespace: What's the Best Platform to Sell Products Online in 2025?

Branding

Cool Colour Combinations for Spring 2025

Branding

PrettyLittleThing’s Rebrand Just Dropped—And The Internet Has Thoughts

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Why Summer Is the Perfect Time to Break the Branding Rulebook

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The Skims and Rhode Playbook Is Intentional and Always Sells Out

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Topicals Figured Out What Every Other Beauty Brand is Still Trying To

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No Photos, Please: Inside Luxury’s Love Affair with Secrecy

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Sleep or Die Is Betting Big on a Bold Voice—And It’s Working

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Sephora's Top-Selling Brand Doesn't Even Sell Makeup

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What’s Happening at the Intersection of Fashion and Tech?

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Black Beauty’s Biggest Problem Isn’t Funding—It’s What Comes Next

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The Highs, The Lows, and The Future of Luxury Fashion.

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The Fashion of Summer 2025: 8 Brands to Shop Now

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Insights

Burberry and More in Turmoil as Demand for Luxury Goods is Slowing

Navigating the choppy waters of high-end retail
By
Amanda Blake
January 23, 2024
Case Studies

Aesop's Luxury Playbook

Elevating everyday luxury
By
Melissa J
January 24, 2024
Lifestyle

New Products the Team Loves This January

Welcoming 2024 with must have winter essentials
By
The Desiree Team
January 22, 2024
Trends

Gen Alpha is Obsessed with Expensive Beauty, Millennial Parents to Blame

Why under 13s love Drunk Elephant and are wreaking havoc in Sephora
By
Bibiana Obahor
January 17, 2024
Insights

Brand Marketing Will Dominate in 2024: Here's Everything You Need to Know

Brand purpose and storytelling is the answer to economic outlook and challenges
By
The Desiree Team
January 16, 2024
Marketing

Skincare in the Club: Topicals Takes Influencers on Trendsetting Trip to Ghana

Ghana glows on special trip with product placement, cultural awareness and faces we love
By
The Desiree Team
January 15, 2024
Trends

Why The Modern Consumer Loves Dupes

How copycat products are winning over young shoppers
By
Bibiana Obahor
January 9, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 29.12.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
December 29, 2023
Marketing

What Should Your Brand Be Doing Over Twixmas?

A guide to navigating that awkward period between XMAS and NY
By
The Desiree Team
December 22, 2023
Case Studies

Miu Miu Tops the Lyst Index, Eclipsing LOEWE, Prada

The It-Brand of 2023
By
Amaya Blake
December 20, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 16.12.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
December 15, 2023
Trends

2024 Trends: What to Watch Out For

Ribbons, red, metallics and more
By
Bibiana Obahor
December 13, 2023
Case Studies

How Jess Hunt Brought This Brand to Life

From Pop-Ups to Pilates
By
Bibiana Obahor
December 9, 2023
Marketing

2023's Best Holiday Collections

A tour through this year's holiday fashion
By
The Desiree Team
December 21, 2023
Lifestyle

New Products the Team Loves This December

Deck the halls with these must-haves
By
The Desiree Team
December 7, 2023
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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