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How to brand... Tomato Girl
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Why Summer Is the Perfect Time to Break the Branding Rulebook
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The Skims and Rhode Playbook Is Intentional and Always Sells Out
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Lil Luv Dog Launches With $1M Backing to Redefine Petcare
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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand
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Yes, Even Vaseline Is Doing Brand Trips – Here’s Why
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Who Asked for Alo Yoga's $3,000 Bags? Apparently, We Did.
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La Beauté Louis Vuitton: A $160 Lipstick Rewrites Luxury Beauty
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Are We Tired Of The “It Girl” Brand Yet?
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News
Matilda Djerf's Venture into Hair Care
A new chapter in hair care with Tiktok star
By
Melissa Jasmine
April 2, 2024
Lifestyle
The Team's Spring Beauty Must-Haves
Our picks for warmer days ahead
By
The Desiree Team
April 3, 2024
Marketing
What Is a Brand Ambassador?
Is the face behind a brand just a 'face'?
By
The Desiree Team
April 1, 2024
News
Hailey Bieber Launches New Phone Case for Your Lip Gloss
Innovative accessory blends style, functionality, and clever marketing
By
The Desiree Team
February 29, 2024
News
Weekly Musings: 10.03.24
weekly dose of need-to-know from 'behind brands'
By
Bibiana Obahor
March 10, 2024
News
Weekly Musings: 03.03.24
weekly dose of need-to-know from 'behind brands'
By
Bibiana
March 3, 2024
News
Weekly Musings: 25.02.24
weekly dose of need-to-know from 'behind brands'
By
Bibiana Obahor
February 25, 2024
News
Weekly Musings: 18.02.24
weekly dose of need-to-know
By
Bibiana Obahor
February 18, 2024
Lifestyle
A Guide to Managing Your Inbox
Achieving inbox-zero is less daunting than it seems
By
The Desiree Team
March 18, 2024
Case Studies
This Brand Turned Skincare Into a Fashion Statement
A case study in modern branding and market disruption
By
The Desiree Team
March 14, 2024
News
Weekly Musings: 11.02.24
weekly dose of need-to-know from 'behind brands'
By
Bibiana Obahor
February 11, 2024
Brand Insider Round-Up
The Brand Insider Round-Up: 09.02.24
We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
February 9, 2024
Strategy
Making Every Click Count in Tight Times
Loud-budgeting is in, but don't fear
By
Melissa J
February 8, 2024
Editor's Picks
These Are The Jewellery Brands The Team Love in 2024
Take notes from the jewellery labels stealing our hearts
By
The Desiree Team
February 7, 2024
Lifestyle
New Products the Team Loves This February
Feb faves: from glossy pouts to cozy couture
By
The Desiree Team
February 6, 2024
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