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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details I’m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Survive Q4: The Festive Marketing Playbook 2025

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What Every Founder Can Learn from Plantmade

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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This Is How Brand Strategy Actually Becomes a Visual Identity

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What Alix Earle on Netflix Actually Tells Us About the Creator Economy

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The State of Gifting 2025: The Psychology of Gifting

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The Brand Designer's Guide to AI – What's Changed, What Hasn't, and What to Learn Now

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25 Creative Careers You Can Get Into If You're Interested in Brands

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How to Actually Get Started in Brand Design

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Insights

These Are the Black Founders Defining New Categories

Now that's innovation
By
The Desiree Team
October 15, 2025
Editor's Picks

The Top Black-Owned Perfume Brands Defining Scent Right Now

For your top shelf
By
Bibiana Obahor
October 13, 2025
Social Media

Why Everyone’s Talking About Kai Cenat Right Now

One million subs later
By
Bibiana Obahor
October 9, 2025
Editor's Picks

Fashion Month Is Over, These Are The Black Designers To Know

Fashion week and beyond
By
Amaya Blake
October 7, 2025
Brand Insider Round-Up

The Brand Insider Round-Up: October

Baths, bags & bold ideas
By
Bibiana Obahor
October 3, 2025
Lifestyle

October Editor’s Letter

BHM at Brand Insider
By
Bibiana Obahor
October 1, 2025
Insights

Who Asked for Alo Yoga's $3,000 Bags? Apparently, We Did.

Everyday, no longer
By
Amaya Blake
September 17, 2025
Trends

The Next Big Celebrity Business? Creative Agencies

The business of fame has a new frontier
By
The Desiree Team
September 15, 2025
Insights

La Beauté Louis Vuitton: A $160 Lipstick Rewrites Luxury Beauty

Yes, that’s really the price
By
The Desiree Team
September 11, 2025
Case Studies

Lil Luv Dog Launches With $1M Backing to Redefine Petcare

Dogs need lux too
By
The Desiree Team
September 9, 2025
Branding

Why I’m Finally Taking the Season’s Most Controversial Shade Seriously

#Barneycore
By
Amara Blake
September 5, 2025
Brand Insider Round-Up

The Brand Insider Round-Up: September

Post Malone puts it on
By
Bibiana Obahor
September 3, 2025
Lifestyle

September Editor’s Letter

The real new year
By
Bibiana Obahor
September 1, 2025
Branding

16 Branding Creatives To Follow Now

Worth a scroll
By
The Desiree Team
August 28, 2025
Case Studies

Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

LA Cool-Girl Playbook
By
Bibiana Obahor
August 26, 2025
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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