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Shopify vs Webflow vs Squarespace: What's the Best Platform to Sell Products Online in 2025?

Branding

Cool Colour Combinations for Spring 2025

Branding

PrettyLittleThing’s Rebrand Just Dropped—And The Internet Has Thoughts

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Why Summer Is the Perfect Time to Break the Branding Rulebook

Marketing

The Skims and Rhode Playbook Is Intentional and Always Sells Out

Marketing

Topicals Figured Out What Every Other Beauty Brand is Still Trying To

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Yes, Even Vaseline Is Doing Brand Trips – Here’s Why

Case Studies

No Photos, Please: Inside Luxury’s Love Affair with Secrecy

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Sleep or Die Is Betting Big on a Bold Voice—And It’s Working

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What’s Happening at the Intersection of Fashion and Tech?

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Black Beauty’s Biggest Problem Isn’t Funding—It’s What Comes Next

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The Highs, The Lows, and The Future of Luxury Fashion.

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Does Anybody Remember Amina Muaddi?

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Beach Reads for Brand Founders (That Aren’t Boring Business Books)

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The Fashion of Summer 2025: 8 Brands to Shop Now

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Visual Identity

Brands that Masterfully Embrace Colour

Unforgettable Associations, from Coca-cola Red to Tiffany Blue
By
The Desiree Team
July 11, 2023
Lifestyle

15 Must-Read Books That Have Shaped the Marketing Landscape

The Desiree team has read them all!
By
The Desiree Team
August 1, 2023
Case Studies

Elevating Ecommerce with Subtle Motion, Angle, and Scale

A standout e-commerce example from Maison Margiela
By
Emily Anderson
July 5, 2023
Trends

Branding in the Age of Cancel Culture

Navigating the controversial realm of accountability
By
The Desiree Team
August 24, 2023
Strategy

The Role of Brand Activism

Genuine social change or opportunistic marketing?
By
The Desiree Team
August 14, 2023
Branding

The Ethics of Branding: How Far is Too Far?

Unethical branding practices all brands should avoid, with examples
By
Bibiana Obahor
August 29, 2023
Trends

This is how Gen-Z is impacting Beauty

Why brands need to adapt their strategies to win the hearts of Gen-Z
By
The Desiree Team
June 30, 2023
Strategy

The Growing Importance of Emotional Branding in the Digital Landscape

Creating memorable experiences and engaging storytelling
By
The Desiree Team
August 2, 2023
Marketing

Unlocking the Secrets of Influencer Marketing

Discover how brands like Daniel Wellington revolutionised their success
By
The Desiree Team
September 27, 2023
Marketing

The Effect of UGC on Brand Perception and Engagement

User-generated content has become more influential than ever
By
The Desiree Team
July 19, 2023
Packaging

The Art of Unboxing Success, Why Packaging Matters

How packaging design influences consumer perception
By
Bibiana Obahor
July 20, 2023
Social Media

7 Ways To Create a Compelling Presence on Social Media

From likes to loyalty: leveraging social media insights for maximum impact
By
The Desiree Team
September 7, 2023
Branding

The Influence of Typography on Branding

Typography's impact on brand recognition and perception
By
The Desiree Team
August 9, 2023
Strategy

The Science of Branding and Decoding the Customer Mind

Influence customer behaviour with powerful branding psychology.
By
The Desiree Team
July 10, 2023
Case Studies

How One Brand is Redefining Sustainable Luxury in the Beauty Industry

What every business can learn from Costa Brazil's mission-driven approach
By
The Desiree Team
June 28, 2023
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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