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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details Iā€™m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Survive Q4: The Festive Marketing Playbook 2025

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What Every Founder Can Learn from Plantmade

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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How to Run a Brand Strategy Session From Start to Finish

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This Is How Brand Strategy Actually Becomes a Visual Identity

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What Alix Earle on Netflix Actually Tells Us About the Creator Economy

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The Tools Every Brand Designer Actually Needs in 2026

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How to Land Your First Brand Design Client: A Practical Guide

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What Brand Designers Are Actually Earning in 2026

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Strategy

How Data Guides Design

Data asks the right questions, design answers
By
The Desiree Team
June 5, 2023
Strategy

Strategy Stages Brand Success

Strategic moves to get through your brands' unknown stage
By
The Desiree Team
June 2, 2023
Case Studies

Kilentar: Translating Culture into Visuals

Combining various elements from different time periods and cultures across Africa to create elevated designs
By
Bibiana Obahor
June 1, 2023
Marketing

The Future of Marketing

From personalisation to AR, AI and automation, and all of the above
By
The Desiree Team
May 30, 2023
Art Direction

Why Great Photography Starts with Great Art Direction

Art directors and photographers who've perfected the perfect blend of creativity and strategy
By
The Desiree Team
May 29, 2023
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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