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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details I’m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Survive Q4: The Festive Marketing Playbook 2025

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What Every Founder Can Learn from Plantmade

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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How to Run a Brand Strategy Session From Start to Finish

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This Is How Brand Strategy Actually Becomes a Visual Identity

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What Alix Earle on Netflix Actually Tells Us About the Creator Economy

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The Tools Every Brand Designer Actually Needs in 2026

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How to Land Your First Brand Design Client: A Practical Guide

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What Brand Designers Are Actually Earning in 2026

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Visual Identity

The Power of Perception: Going Beyond the Logo

Your brand name is for identification, and your logo is for recognition
By
The Desiree Team
June 23, 2023
Strategy

Does sustainability exist beyond luxury fashion?

Debunking the Elitism Narrative: Unraveling the Sustainability in Fashion Debate
By
The Desiree Team
June 22, 2023
Trends

Are Celebrity Brands on the Decline?

From Goop to Ivy Park: A Look at the Success and Failure of Celebrity Brands
By
The Desire Team
June 21, 2023
Case Studies

Osoi Official: Finding Style in East Asian Countries

Redefining Korean fashion with vibrant designs, sustainability, and a strong digital presence.
By
The Desiree Team
June 20, 2023
News

Bella Hadid Is Charlotte Tilbury’s New Muse

Charlotte Tilbury x Bella Hadid: A Match Made in Beauty Brand Heaven?
By
The Desiree Team
June 19, 2023
Branding

The Power of Creativity in Branding, Explained

A world where brands push creative boundaries like never before
By
The Desiree Team
June 27, 2023
Case Studies

Zena Ziora: A Fusion of Elegance, Sophistication, and Modern Style

Desiree Design crafts a visually stunning identity for luxury shoe brand.
By
The Desiree Team
June 16, 2023
Strategy

Deadpool to Daytime TV: Using Celebrity Personas to Build Your Brand

What’s the deal with using celebrities for brand personification?
By
The Desiree Team
June 15, 2023
Strategy

Balancing Profit and Purpose: Creating Brands with Impact

Strategies for achieving harmony between profit and purpose
By
The Desiree Team
June 14, 2023
Case Studies

The Limitations of Being a Unique Brand

The challenges of relying solely on brand distinctiveness in a competitive market
By
The Desiree Team
June 13, 2023
Strategy

How Brands and Customers Jointly Shape Value Creation

Brand Ownership: a shared effort
By
The Desiree Team
June 12, 2023
Website Design

The Best Websites Allow Users to be Lazy

Too much work: Lessons learnt from Zara’s poor usability
By
The Desiree Team
June 9, 2023
Branding

We're Crushing Over These Sustainable and Ethical Brands

These brands are leading the way. Learn why.
By
The Desiree Team
June 8, 2023
Website Design

Website prompts by example of Hailey Bieber's Rhode Skin

Little prompts every beauty brand needs on their site to stand out
By
The Desiree Team
June 7, 2023
Branding

5 Branding pills to swallow

5 things every brand owner should know
By
The Desiree Team
June 6, 2023
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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