THE ULTIMATE GUIDE FOR THE MODERN BRAND OWNER
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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details I’m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

Marketing

Survive Q4: The Festive Marketing Playbook 2025

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What Every Founder Can Learn from Plantmade

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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This Is How Brand Strategy Actually Becomes a Visual Identity

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What Alix Earle on Netflix Actually Tells Us About the Creator Economy

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The State of Gifting 2025: The Psychology of Gifting

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The Brand Designer's Guide to AI – What's Changed, What Hasn't, and What to Learn Now

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25 Creative Careers You Can Get Into If You're Interested in Brands

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How to Actually Get Started in Brand Design

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Case Studies

Zena Ziora: A Fusion of Elegance, Sophistication, and Modern Style

Desiree Design crafts a visually stunning identity for luxury shoe brand.
By
The Desiree Team
June 16, 2023
Strategy

Deadpool to Daytime TV: Using Celebrity Personas to Build Your Brand

What’s the deal with using celebrities for brand personification?
By
The Desiree Team
June 15, 2023
Strategy

Balancing Profit and Purpose: Creating Brands with Impact

Strategies for achieving harmony between profit and purpose
By
The Desiree Team
June 14, 2023
Case Studies

The Limitations of Being a Unique Brand

The challenges of relying solely on brand distinctiveness in a competitive market
By
The Desiree Team
June 13, 2023
Strategy

How Brands and Customers Jointly Shape Value Creation

Brand Ownership: a shared effort
By
The Desiree Team
June 12, 2023
Website Design

The Best Websites Allow Users to be Lazy

Too much work: Lessons learnt from Zara’s poor usability
By
The Desiree Team
June 9, 2023
Branding

We're Crushing Over These Sustainable and Ethical Brands

These brands are leading the way. Learn why.
By
The Desiree Team
June 8, 2023
Website Design

Website prompts by example of Hailey Bieber's Rhode Skin

Little prompts every beauty brand needs on their site to stand out
By
The Desiree Team
June 7, 2023
Branding

5 Branding pills to swallow

5 things every brand owner should know
By
The Desiree Team
June 6, 2023
Strategy

How Data Guides Design

Data asks the right questions, design answers
By
The Desiree Team
June 5, 2023
Strategy

Strategy Stages Brand Success

Strategic moves to get through your brands' unknown stage
By
The Desiree Team
June 2, 2023
Case Studies

Kilentar: Translating Culture into Visuals

Combining various elements from different time periods and cultures across Africa to create elevated designs
By
Bibiana Obahor
June 1, 2023
Marketing

The Future of Marketing

From personalisation to AR, AI and automation, and all of the above
By
The Desiree Team
May 30, 2023
Art Direction

Why Great Photography Starts with Great Art Direction

Art directors and photographers who've perfected the perfect blend of creativity and strategy
By
The Desiree Team
May 29, 2023
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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