THE ULTIMATE GUIDE FOR THE MODERN BRAND OWNER
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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details I’m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Survive Q4: The Festive Marketing Playbook 2025

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What Every Founder Can Learn from Plantmade

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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This Is How Brand Strategy Actually Becomes a Visual Identity

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What Alix Earle on Netflix Actually Tells Us About the Creator Economy

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The State of Gifting 2025: The Psychology of Gifting

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The Brand Designer's Guide to AI – What's Changed, What Hasn't, and What to Learn Now

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25 Creative Careers You Can Get Into If You're Interested in Brands

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How to Actually Get Started in Brand Design

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Marketing

Unlocking the Secrets of Influencer Marketing

Discover how brands like Daniel Wellington revolutionised their success
By
The Desiree Team
September 27, 2023
Marketing

The Effect of UGC on Brand Perception and Engagement

User-generated content has become more influential than ever
By
The Desiree Team
July 19, 2023
Packaging

The Art of Unboxing Success, Why Packaging Matters

How packaging design influences consumer perception
By
Bibiana Obahor
July 20, 2023
Social Media

7 Ways To Create a Compelling Presence on Social Media

From likes to loyalty: leveraging social media insights for maximum impact
By
The Desiree Team
September 7, 2023
Branding

The Influence of Typography on Branding

Typography's impact on brand recognition and perception
By
The Desiree Team
August 9, 2023
Strategy

The Science of Branding and Decoding the Customer Mind

Influence customer behaviour with powerful branding psychology.
By
The Desiree Team
July 10, 2023
Case Studies

How One Brand is Redefining Sustainable Luxury in the Beauty Industry

What every business can learn from Costa Brazil's mission-driven approach
By
The Desiree Team
June 28, 2023
Marketing

Hourglass, Exploring the Contributions of Brand Strategists and Marketers

Differentiating Brand Strategists and Marketers
By
The Desiree Team
June 26, 2023
Strategy

Why I Don't Design Without Strategy

The importance of designing with a clear strategy
By
Bibiana Obahor
June 29, 2023
Visual Identity

The Power of Perception: Going Beyond the Logo

Your brand name is for identification, and your logo is for recognition
By
The Desiree Team
June 23, 2023
Strategy

Does sustainability exist beyond luxury fashion?

Debunking the Elitism Narrative: Unraveling the Sustainability in Fashion Debate
By
The Desiree Team
June 22, 2023
Trends

Are Celebrity Brands on the Decline?

From Goop to Ivy Park: A Look at the Success and Failure of Celebrity Brands
By
The Desire Team
June 21, 2023
Case Studies

Osoi Official: Finding Style in East Asian Countries

Redefining Korean fashion with vibrant designs, sustainability, and a strong digital presence.
By
The Desiree Team
June 20, 2023
News

Bella Hadid Is Charlotte Tilbury’s New Muse

Charlotte Tilbury x Bella Hadid: A Match Made in Beauty Brand Heaven?
By
The Desiree Team
June 19, 2023
Branding

The Power of Creativity in Branding, Explained

A world where brands push creative boundaries like never before
By
The Desiree Team
June 27, 2023
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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