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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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The Festive Colour Edit: A New Kind of Holiday Palette

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Why I’m Finally Taking the Season’s Most Controversial Shade Seriously

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Survive Q4: The Festive Marketing Playbook 2025

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14 Festive Email Subject Lines That Actually Work

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The Case for a Calmer Black Friday

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What Every Founder Can Learn from Plantmade

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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The State of Gifting 2025: The Psychology of Gifting

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Have Black Friday Bargains Lost Their Luster

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How African & Caribbean Luxury Consumers Are Changing Global Markets

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What Does a Brand Designer Actually Do?

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Case Studies

Osoi Official: Finding Style in East Asian Countries

Redefining Korean fashion with vibrant designs, sustainability, and a strong digital presence.
By
The Desiree Team
June 20, 2023
News

Bella Hadid Is Charlotte Tilbury’s New Muse

Charlotte Tilbury x Bella Hadid: A Match Made in Beauty Brand Heaven?
By
The Desiree Team
June 19, 2023
Branding

The Power of Creativity in Branding, Explained

A world where brands push creative boundaries like never before
By
The Desiree Team
June 27, 2023
Case Studies

Zena Ziora: A Fusion of Elegance, Sophistication, and Modern Style

Desiree Design crafts a visually stunning identity for luxury shoe brand.
By
The Desiree Team
June 16, 2023
Strategy

Deadpool to Daytime TV: Using Celebrity Personas to Build Your Brand

What’s the deal with using celebrities for brand personification?
By
The Desiree Team
June 15, 2023
Strategy

Balancing Profit and Purpose: Creating Brands with Impact

Strategies for achieving harmony between profit and purpose
By
The Desiree Team
June 14, 2023
Case Studies

The Limitations of Being a Unique Brand

The challenges of relying solely on brand distinctiveness in a competitive market
By
The Desiree Team
June 13, 2023
Strategy

How Brands and Customers Jointly Shape Value Creation

Brand Ownership: a shared effort
By
The Desiree Team
June 12, 2023
Website Design

The Best Websites Allow Users to be Lazy

Too much work: Lessons learnt from Zara’s poor usability
By
The Desiree Team
June 9, 2023
Branding

We're Crushing Over These Sustainable and Ethical Brands

These brands are leading the way. Learn why.
By
The Desiree Team
June 8, 2023
Website Design

Website prompts by example of Hailey Bieber's Rhode Skin

Little prompts every beauty brand needs on their site to stand out
By
The Desiree Team
June 7, 2023
Branding

5 Branding pills to swallow

5 things every brand owner should know
By
The Desiree Team
June 6, 2023
Strategy

How Data Guides Design

Data asks the right questions, design answers
By
The Desiree Team
June 5, 2023
Strategy

Strategy Stages Brand Success

Strategic moves to get through your brands' unknown stage
By
The Desiree Team
June 2, 2023
Case Studies

Kilentar: Translating Culture into Visuals

Combining various elements from different time periods and cultures across Africa to create elevated designs
By
Bibiana Obahor
June 1, 2023
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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