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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details Iā€™m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Survive Q4: The Festive Marketing Playbook 2025

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What Every Founder Can Learn from Plantmade

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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How to Run a Brand Strategy Session From Start to Finish

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This Is How Brand Strategy Actually Becomes a Visual Identity

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What Alix Earle on Netflix Actually Tells Us About the Creator Economy

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The Tools Every Brand Designer Actually Needs in 2026

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How to Land Your First Brand Design Client: A Practical Guide

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What Brand Designers Are Actually Earning in 2026

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Case Studies

Elevating Ecommerce with Subtle Motion, Angle, and Scale

A standout e-commerce example from Maison Margiela
By
Emily Anderson
July 5, 2023
Trends

Branding in the Age of Cancel Culture

Navigating the controversial realm of accountability
By
The Desiree Team
August 24, 2023
Strategy

The Role of Brand Activism

Genuine social change or opportunistic marketing?
By
The Desiree Team
August 14, 2023
Branding

The Ethics of Branding: How Far is Too Far?

Unethical branding practices all brands should avoid, with examples
By
Bibiana Obahor
August 29, 2023
Trends

This is how Gen-Z is impacting Beauty

Why brands need to adapt their strategies to win the hearts of Gen-Z
By
The Desiree Team
June 30, 2023
Strategy

The Growing Importance of Emotional Branding in the Digital Landscape

Creating memorable experiences and engaging storytelling
By
The Desiree Team
August 2, 2023
Marketing

Unlocking the Secrets of Influencer Marketing

Discover how brands like Daniel Wellington revolutionised their success
By
The Desiree Team
September 27, 2023
Marketing

The Effect of UGC on Brand Perception and Engagement

User-generated content has become more influential than ever
By
The Desiree Team
July 19, 2023
Packaging

The Art of Unboxing Success, Why Packaging Matters

How packaging design influences consumer perception
By
Bibiana Obahor
July 20, 2023
Social Media

7 Ways To Create a Compelling Presence on Social Media

From likes to loyalty: leveraging social media insights for maximum impact
By
The Desiree Team
September 7, 2023
Branding

The Influence of Typography on Branding

Typography's impact on brand recognition and perception
By
The Desiree Team
August 9, 2023
Strategy

The Science of Branding and Decoding the Customer Mind

Influence customer behaviour with powerful branding psychology.
By
The Desiree Team
July 10, 2023
Case Studies

How One Brand is Redefining Sustainable Luxury in the Beauty Industry

What every business can learn from Costa Brazil's mission-driven approach
By
The Desiree Team
June 28, 2023
Marketing

Hourglass, Exploring the Contributions of Brand Strategists and Marketers

Differentiating Brand Strategists and Marketers
By
The Desiree Team
June 26, 2023
Strategy

Why I Don't Design Without Strategy

The importance of designing with a clear strategy
By
Bibiana Obahor
June 29, 2023
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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