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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details I’m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Survive Q4: The Festive Marketing Playbook 2025

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What Every Founder Can Learn from Plantmade

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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This Is How Brand Strategy Actually Becomes a Visual Identity

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What Alix Earle on Netflix Actually Tells Us About the Creator Economy

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The State of Gifting 2025: The Psychology of Gifting

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The Brand Designer's Guide to AI – What's Changed, What Hasn't, and What to Learn Now

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25 Creative Careers You Can Get Into If You're Interested in Brands

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How to Actually Get Started in Brand Design

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Brand Insider Round-Up

The Brand Insider Round-Up: 25.10.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
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Brand Insider Round-Up

The Brand Insider Round-Up: 18.10.24

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Brand Insider Round-Up

The Brand Insider Round-Up: 11.10.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
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Lifestyle

October Editor's Letter

Celebrating black
By
Bibiana Obahor
October 1, 2024
Branding

The Role of Design in Social Justice Movements

Inspiring change with creativity
By
Melissa Jasmine
October 30, 2024
Lifestyle

November Editor's Letter

Goodbye October, hello November
By
Bibiana Obahor
November 1, 2024
Insights

Fashion Brands Invest in IRL Experiences This Autumn

Beyond the screen and into the real world
By
The Desiree Team
September 30, 2024
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Mel’s Maple Matcha is The Only Drink You’ll Need This Autumn

A match(a) made in heaven
By
Bibiana Obahor
October 1, 2024
Editor's Picks

9 Black-Owned Shoe Brands to Love Now

For the love of kicks
By
The Desiree Team
October 29, 2024
Case Studies

The Black-Owned Brand Behind Fashion’s Most Coveted Summer Dress

It’s giving iconic
By
Bibiana Obahor
October 28, 2024
Branding

Authenticity or Appropriation? Branding African Food in a Global Market

The fine line between preserving tradition and appealing to the West
By
Bibiana Obahor
October 24, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 04.10.24

By
Bibiana Obahor
October 4, 2024
Editor's Picks

12 Must-Know Fashion Lines Owned by Black Men

Don’t sleep on these
By
Bibiana Obahor
October 23, 2024
News

Molly-Mae Hague Set to Launch New Fashion Brand Maebe

Molly-Mae’s new brand is here
By
The Desiree Team
September 25, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 27.09.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
September 27, 2024
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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