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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details I’m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Survive Q4: The Festive Marketing Playbook 2025

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What Every Founder Can Learn from Plantmade

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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How to Run a Brand Strategy Session From Start to Finish

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This Is How Brand Strategy Actually Becomes a Visual Identity

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What Alix Earle on Netflix Actually Tells Us About the Creator Economy

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The Tools Every Brand Designer Actually Needs in 2026

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How to Land Your First Brand Design Client: A Practical Guide

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What Brand Designers Are Actually Earning in 2026

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Case Studies

How Marc Jacobs Won Over Gen Z on TikTok

How to turn trends into sales
By
The Desiree Team
November 11, 2024
Branding

5 Chic Alternatives to Replace Classic Red This Holiday Season

Move over, red
By
The Desiree Team
November 7, 2024
Marketing

5 Unique Holiday Marketing Ideas That Work

How to win over holiday shoppers
By
The Desiree Team
November 20, 2024
Editor's Picks

10 Denim Brands to Bookmark for Later

Denim to die for
By
Bibiana Obahor
November 6, 2024
Case Studies

Frankies Bikinis Sells Knitwear, and Somehow It Makes Perfect Sense

Last licks of summer
By
Bibiana Obahor
November 5, 2024
Advertising

10 Black Friday Copy Ideas for Fashion and Beauty Brands

Black Friday is near, here's to copy that sells
By
The Desiree Team
November 4, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 25.10.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
October 25, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 18.10.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
October 18, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 11.10.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
October 11, 2024
Lifestyle

October Editor's Letter

Celebrating black
By
Bibiana Obahor
October 1, 2024
Branding

The Role of Design in Social Justice Movements

Inspiring change with creativity
By
Melissa Jasmine
October 30, 2024
Lifestyle

November Editor's Letter

Goodbye October, hello November
By
Bibiana Obahor
November 1, 2024
Insights

Fashion Brands Invest in IRL Experiences This Autumn

Beyond the screen and into the real world
By
The Desiree Team
September 30, 2024
News

Mel’s Maple Matcha is The Only Drink You’ll Need This Autumn

A match(a) made in heaven
By
Bibiana Obahor
October 1, 2024
Editor's Picks

9 Black-Owned Shoe Brands to Love Now

For the love of kicks
By
The Desiree Team
October 29, 2024
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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