THE ULTIMATE GUIDE FOR THE MODERN BRAND OWNER
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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details I’m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Survive Q4: The Festive Marketing Playbook 2025

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What Every Founder Can Learn from Plantmade

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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This Is How Brand Strategy Actually Becomes a Visual Identity

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What Alix Earle on Netflix Actually Tells Us About the Creator Economy

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The State of Gifting 2025: The Psychology of Gifting

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The Brand Designer's Guide to AI – What's Changed, What Hasn't, and What to Learn Now

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25 Creative Careers You Can Get Into If You're Interested in Brands

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How to Actually Get Started in Brand Design

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Insights

Tech and Talent Are Shaping the Next Wave of Social Media

Smarter, faster, more human
By
The Desiree Team
November 27, 2001
Strategy

How to Succeed as a Brand Designer, From One in The Know

By
Bibiana Obahor
November 26, 2024
Strategy

The Truth About Strategy And Why Your Brand Needs One

Without it, everything falls apart
By
The Desiree Team
November 25, 2024
Strategy

How Great Brands Keep People Coming Back

Loyalty isn’t given; it’s earned
By
The Desiree Team
November 21, 2024
Insights

The Growing Gap Between Influencers and Creators

The influence shift
By
The Desiree Team
November 19, 2024
Branding

Surprise! These Celebrities Have Brands You Probably Haven't Heard Of

Bet you didn’t see these coming
By
The Desiree Team
November 18, 2024
Trends

Influencers Are Flocking to Newsletters for Creative Freedom and Income

Subject: Influencers are going long-form
By
The Desiree Team
November 14, 2024
Art Direction

3 Moodboards to Inspire Your 2024 Holiday Campaigns

Holiday campaigns reimagined
By
Bibiana Obahor
November 13, 2024
Trends

Longer Skirts, Muted Tones: What Fashion’s Mood Says About the Economy

By
Bibiana Obahor
November 12, 2024
Case Studies

How Marc Jacobs Won Over Gen Z on TikTok

How to turn trends into sales
By
The Desiree Team
November 11, 2024
Branding

5 Chic Alternatives to Replace Classic Red This Holiday Season

Move over, red
By
The Desiree Team
November 7, 2024
Marketing

5 Unique Holiday Marketing Ideas That Work

How to win over holiday shoppers
By
The Desiree Team
November 20, 2024
Editor's Picks

10 Denim Brands to Bookmark for Later

Denim to die for
By
Bibiana Obahor
November 6, 2024
Case Studies

Frankies Bikinis Sells Knitwear, and Somehow It Makes Perfect Sense

Last licks of summer
By
Bibiana Obahor
November 5, 2024
Advertising

10 Black Friday Copy Ideas for Fashion and Beauty Brands

Black Friday is near, here's to copy that sells
By
The Desiree Team
November 4, 2024
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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