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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details I’m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Survive Q4: The Festive Marketing Playbook 2025

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What Every Founder Can Learn from Plantmade

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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How to Run a Brand Strategy Session From Start to Finish

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This Is How Brand Strategy Actually Becomes a Visual Identity

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What Alix Earle on Netflix Actually Tells Us About the Creator Economy

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The Tools Every Brand Designer Actually Needs in 2026

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How to Land Your First Brand Design Client: A Practical Guide

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What Brand Designers Are Actually Earning in 2026

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News

Deliveroo and HURR Are Bringing You Dresses on Demand

Goodbye last-minute outfit panic
By
The Desiree team
December 12, 2024
Branding

The BI Team’s Favourite Festive Fonts for Holiday Design Inspiration

Top picks for holiday designs
By
The Desiree Team
December 11, 2024
Editor's Picks

8 Scented Candles to Gift This Winter

A gifting guide
By
Bibiana Obahor
December 9, 2024
Career

How To Bring A Brand To Life From 11 Cool Designers In The Know

Inside Brand Creation
By
Bibiana Obahor
February 19, 2025
Brand Insider Round-Up

The Brand Insider Round-Up: 29.11.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
November 29, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 22.11.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
November 22, 2024
Insights

Tech and Talent Are Shaping the Next Wave of Social Media

Smarter, faster, more human
By
The Desiree Team
November 27, 2001
Strategy

How to Succeed as a Brand Designer, From One in The Know

By
Bibiana Obahor
November 26, 2024
Strategy

The Truth About Strategy And Why Your Brand Needs One

Without it, everything falls apart
By
The Desiree Team
November 25, 2024
Strategy

How Great Brands Keep People Coming Back

Loyalty isn’t given; it’s earned
By
The Desiree Team
November 21, 2024
Insights

The Growing Gap Between Influencers and Creators

The influence shift
By
The Desiree Team
November 19, 2024
Branding

Surprise! These Celebrities Have Brands You Probably Haven't Heard Of

Bet you didn’t see these coming
By
The Desiree Team
November 18, 2024
Trends

Influencers Are Flocking to Newsletters for Creative Freedom and Income

Subject: Influencers are going long-form
By
The Desiree Team
November 14, 2024
Art Direction

3 Moodboards to Inspire Your 2024 Holiday Campaigns

Holiday campaigns reimagined
By
Bibiana Obahor
November 13, 2024
Trends

Longer Skirts, Muted Tones: What Fashion’s Mood Says About the Economy

By
Bibiana Obahor
November 12, 2024
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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