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Why Summer Is the Perfect Time to Break the Branding Rulebook

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The Skims and Rhode Playbook Is Intentional and Always Sells Out

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Topicals Figured Out What Every Other Beauty Brand is Still Trying To

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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Yes, Even Vaseline Is Doing Brand Trips – Here’s Why

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No Photos, Please: Inside Luxury’s Love Affair with Secrecy

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Are We Tired Of The “It Girl” Brand Yet?

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What’s Happening at the Intersection of Fashion and Tech?

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Black Beauty’s Biggest Problem Isn’t Funding—It’s What Comes Next

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Case Studies

The Black-Owned Brand Behind Fashion’s Most Coveted Summer Dress

It’s giving iconic
By
Bibiana Obahor
October 28, 2024
Branding

Authenticity or Appropriation? Branding African Food in a Global Market

The fine line between preserving tradition and appealing to the West
By
Bibiana Obahor
October 24, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 04.10.24

By
Bibiana Obahor
October 4, 2024
Editor's Picks

12 Must-Know Fashion Lines Owned by Black Men

Don’t sleep on these
By
Bibiana Obahor
October 23, 2024

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News

Molly-Mae Hague Set to Launch New Fashion Brand Maebe

Molly-Mae’s new brand is here
By
The Desiree Team
September 25, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 27.09.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
September 27, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 20.09.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
September 20, 2024
Case Studies

Why Brands Owe Their Cool to Black Culture

Black culture leads, others follow
By
Bibiana Obahor
October 15, 2024
Case Studies

Seven Years In, Fenty Beauty Proves Inclusivity Is Here to Stay

The more shades, the merrier
By
Teyana Brown
October 22, 2024
Case Studies

This Black-Owned Brand is Bringing Style and Inclusivity to Women’s Golf

No ‘Shrink and Pink’ here!
By
The Desiree Team
October 17, 2024
Editor's Picks

10 Black-Owned Handbag Brands You Need to Know

Bag obsession starts here
By
Bibiana Obahor
October 14, 2024
Strategy

How Fashion Brands Can Truly Connect with Black Consumers in 2024

Black consumers matter
By
The Desiree Team
October 10, 2024
Case Studies

Grace Wales Bonner is Crafting a New Future for Menswear

Menswear, culture, and identity collide
By
The Desiree Team
October 8, 2024
Editor's Picks

Black-Owned Beauty Brands to Add to Your Makeup Bag This Year

Bag these beauties
By
Bibiana Obahor
October 7, 2024
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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