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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details I’m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Survive Q4: The Festive Marketing Playbook 2025

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What Every Founder Can Learn from Plantmade

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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How to Run a Brand Strategy Session From Start to Finish

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This Is How Brand Strategy Actually Becomes a Visual Identity

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What Alix Earle on Netflix Actually Tells Us About the Creator Economy

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The Tools Every Brand Designer Actually Needs in 2026

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How to Land Your First Brand Design Client: A Practical Guide

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What Brand Designers Are Actually Earning in 2026

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Marketing

The Art of the Last-Minute Sell: How to Snag Valentine’s Day Procrastinators

Valentine’s day’s final hours
By
Bibiana Obahor
February 5, 2025
News

Alo Yoga Makes a Stylish Entrance in Covent Garden

For London’s fitness and fashion lovers
By
The Desiree Team
January 26, 2025
News

Rhode’s Seriously Cool Peptide Lip Shape Has Arrived

Lip contouring just got easier
By
Bibiana Obahor
January 25, 2025
Trends

Consumers Are Spending Less, But They Still Want Value – Here’s How Brands Can Adapt

Smart spending is the new normal
By
The Desiree Team
February 14, 2025
Case Studies

Equinox: The Brand Turning Health into the New Luxury Must-Have

A lesson in catering to an audience ready to invest
By
The Desiree Team
February 10, 2025
Lifestyle

February Editor’s Letter

Why we took January off
By
Bibiana Obahor
February 3, 2025
Marketing

The Round-Up: 2024 Best (and Worst) Marketing Campaigns

Hits, misses, and lessons learned
By
Bibiana
December 30, 2024
Website Design

The Round-Up: 2024 Websites

The most stylish websites of 2024
By
The Desiree Team
December 26, 2024
Editor's Picks

The Round-Up: 2024 Launches

Ones that made the cut
By
The Desiree Team
December 24, 2024
Marketing

The Round-Up: 2024 Holiday Campaigns

More than just pretty pictures
By
Bibiana Obahor
December 23, 2024
Branding

Just Announced! Pantone’s Colour of the Year 2025… and More Design Trends to Watch

The year design gets real—messy, bold, and human
By
The Desiree Team
December 19, 2024
Marketing

Marketing That Was Too Big to Miss—and Too Tasty to Resist in 2024

Snapping pics, licking lips (literally)
By
The Desiree Team
December 18, 2024
Case Studies

REFY Launches REFY World, A Space for Curated Rewards

Welcome to REFY World
By
The Desiree Team
December 17, 2024
Lifestyle

December Editor's Letter

Wrapping up 2024 with a bow
By
Bibiana Obahor
December 6, 2024
Editor's Picks

Hair Brands to Know and Love As Much As We Do

These hair brands are everything
By
The Desiree Team
December 16, 2024
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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