THE ULTIMATE GUIDE FOR THE MODERN BRAND OWNER
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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details Iā€™m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Survive Q4: The Festive Marketing Playbook 2025

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What Every Founder Can Learn from Plantmade

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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This Is How Brand Strategy Actually Becomes a Visual Identity

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What Alix Earle on Netflix Actually Tells Us About the Creator Economy

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The State of Gifting 2025: The Psychology of Gifting

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The Brand Designer's Guide to AI ā€“ What's Changed, What Hasn't, and What to Learn Now

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25 Creative Careers You Can Get Into If You're Interested in Brands

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How to Actually Get Started in Brand Design

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Trends

The Latest TikTok Trends to Jump On

Act Fast, Trend Faster
By
The Desiree Team
October 7, 2023
Lifestyle

Disconnecting Could Improve Your Productivity

Sometimes the way forward is to take a deliberate step back
By
The Desiree Team
November 7, 2023
Case Studies

The Brand That Began as a Mood Board for Life

Anchoring a brand in a well-defined lifestyle and aesthetic philosophy
By
The Desiree Team
November 2, 2023
Case Studies

When Rebranding Goes Wrong

A case study on Glossier's lip balm debacle
By
The Desiree Team
November 1, 2023
Case Studies

We Love The Vibe of This Skincare Brand

"An anti-wellness skincare brand, 4AM makes products for party people"
By
The Desiree Design Studio
October 30, 2023
Career

How Branding Agencies Get Clients

The roadmap to building a client base
By
The Desiree Team
October 31, 2023
Marketing

Start Planning Your Holiday Marketing Strategies Now

The key is to start early, plan methodically, and execute impeccably
By
The Desiree Team
October 26, 2023
Career

The Role of Black Creatives in the Design Industry

A shift towards authentic representation and inclusion
By
The Desiree Team
October 24, 2023
Case Studies

A Case Study on Pat McGrath Labs

The unparalleled visionary in beauty
By
The Desiree Team
October 23, 2023
Case Studies

Rewriting the Rulebook on Skincare for Melanin-Rich Skin

Eadem: A Detailed Case Study
By
Bibiana Obahor
October 19, 2023
Editor's Picks

9 Black-Owned Fashion Brands to Have on Your Radar

The ones to watch and wear
By
The Desiree Team
October 16, 2024
Strategy

Convince Shoppers That Your Brand Is Worth The Money

5 key strategies that can help position your brand as deserving of its price tag
By
The Desiree Team
October 17, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 13.10.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
October 13, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 06.10.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
October 6, 2023
Case Studies

Navigating the Confluence of Clean Beauty With Ami Cole

The power of a well-articulated brand ethos in creating not just a customer base but a community
By
The Desiree Team
October 16, 2023
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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