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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details I’m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Survive Q4: The Festive Marketing Playbook 2025

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What Every Founder Can Learn from Plantmade

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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How to Run a Brand Strategy Session From Start to Finish

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This Is How Brand Strategy Actually Becomes a Visual Identity

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What Alix Earle on Netflix Actually Tells Us About the Creator Economy

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The Tools Every Brand Designer Actually Needs in 2026

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How to Land Your First Brand Design Client: A Practical Guide

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What Brand Designers Are Actually Earning in 2026

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Insights

Why Black-Owned Beauty Brands Are Still Struggling to Secure Funding in 2024

Beauty’s broken promises persist
By
The Desiree Team
October 2, 2024
Branding

8 Pretty A/W Colours You’ll Fall in Love With This Season

This season’s hottest colours
By
The Desiree Team
September 30, 2024
Insights

Discount Retail Reigns as Consumers Prioritise Value Over Brand Loyalty

Trading down, dressing smart
By
The Desiree Team
September 26, 2024
Lifestyle

From The Perfect Couple to Selling Sunset: What To Watch on TV Right Now

Murder, mystery, and fashion – September TV has it all
By
The Desiree Team
September 10, 2024
News

Cult Gaia Expands Into Fragrance With Three New Scents

Cult Gaia's lifestyle portfolio is growing
By
The Desiree Team
September 9, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 06.09.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.\
By
Bibiana Obahor
September 6, 2024
Case Studies

Sonsie Skin is a Reflection of Pamela Anderson's New Era of Being

Barefaced and beautiful
By
The Desiree Team
September 19, 2024
Editor's Picks

9 Activewear Brands to Keep You Moving This Autumn

Your new fall faves
By
The Desiree Team
September 18, 2024
Social Media

The Unexpected TikTok Queen Who Mastered Relatability

TikTok by Frankel
By
The Desiree Team
September 16, 2024
Social Media

Sun-Kissed Cheeks and a Cucumber Crisis: TikTok’s Latest

Not very mindful or demure
By
The Desiree Team
September 2, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 30.08.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
August 30, 2024
Strategy

Shop Till You Drop… or Think?

Understanding shopper personality
By
desiree
September 11, 2024
Marketing

It’s Not Who Your Customers Are—It’s What They Do That Counts

Actions really do speak louder than words.
By
DESIREE
November 28, 2024
Packaging

The Hand Creams with the Most Stylish Packaging

These brands do it best
By
desiree
September 5, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 23.08.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of
By
Bibiana Obahor
August 23, 2024
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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