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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details I’m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Survive Q4: The Festive Marketing Playbook 2025

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What Every Founder Can Learn from Plantmade

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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How to Run a Brand Strategy Session From Start to Finish

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This Is How Brand Strategy Actually Becomes a Visual Identity

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What Alix Earle on Netflix Actually Tells Us About the Creator Economy

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The Tools Every Brand Designer Actually Needs in 2026

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How to Land Your First Brand Design Client: A Practical Guide

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What Brand Designers Are Actually Earning in 2026

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Branding

Why Buying a Handbag Feels Like Falling in Love

and other unexpected truths about our favourite brands
By
Amaya Blake
September 12, 2024
Branding

Why My Beauty Routine Needed a Serious Edit

When it comes to beauty, less really is more
By
Melissa Jasmine
September 3, 2024
Strategy

Why We’re Drawn to the People Behind the Brands

A little oversharing never hurt
By
Bibiana Obahor
September 4, 2024
Branding Diaries

Building British Nigerian Brand Anike Label with founder, Precious Adesina

Bold prints, big dreams
By
Bibiana Obahor
August 21, 2024
Strategy

Why the Same White Tee Can Cost You £7.99 or £390

You’re paying for more than just fabric
By
Bibiana Obahor
August 29, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 16.08.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
August 16, 2024
Case Studies

The Cool Girl Brand Turning to Its Employees for Content

Move over UGC, EGC is in
By
Bibiana Obahor
August 19, 2024
Social Media

EYNTK about TikTok's Nara Smith

From kitchen counter to fashion's favourite
By
The Desiree Team
August 14, 2024
Trends

Move Over Barbie, Summer 2024 Is Bratty

The season of sun just happens to be the season of statements
By
Bibiana Obahor
August 13, 2024
Marketing

Are Influencer Getaways the Future of Brand Promotion?

From Santorini to the Hamptons: inside the latest brand-inspired escapes
By
The Desiree Team
August 8, 2024
Case Studies

G Collective: Glossier’s New Digital Community

A fresh take on beauty community, powered by TYB
By
The Desiree Team
August 6, 2024
News

Fans Left Underwhelmed at Rhode Photo Booth in London

Can too much hype ruin customer experiences?
By
Bibiana Obahor
August 5, 2024
Packaging

The Best Lip Balm Packaging, According to the BI Team

These brands do it best
By
desiree
August 27, 2024
Strategy

It's Time to Start Planning Your Holiday Sales

Early planning = happy shoppers
By
The Desiree Team
August 26, 2024
Entrepreneurship

A Design Agency Owner Shares the Tools She Can't Live Without

Conquer your workday with these apps
By
The Desiree Team
August 1, 2024
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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