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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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Why I’m Finally Taking the Season’s Most Controversial Shade Seriously

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Survive Q4: The Festive Marketing Playbook 2025

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The Case for a Calmer Black Friday

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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Have Black Friday Bargains Lost Their Luster

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Marketing

The Effectiveness of Brand Partnerships, Collaborations or Confusion?

Brand partnerships can be highly effective when executed well
By
The Desiree Team
July 18, 2023
Strategy

Brand Loyalty in the Digital Age

Is Customer Retention Becoming a Thing of the Past?
By
The Desiree Team
June 30, 2023
Social Media

Are Vanity Metrics Distorting Brand Success?

The Influence of Social Media Metrics
By
The Desiree Team
August 8, 2023
Marketing

The Power of Micro-Influencers

 Niche Appeal or Hidden Marketing Potential?
By
The Desiree Team
August 30, 2023
Marketing

The Role of Neuro-Marketing in Brand Strategy

Exploring the science of Consumer behaviour
By
The Desiree Team
July 24, 2023
Marketing

How Hyper-Targeting Can Lead to Filter Bubbles

The dark side of personalisation
By
The Desiree Team
July 25, 2023
Case Studies

How Selena Gomez Built a Leading Beauty Brand

There’s a lot to love about Rare Beauty, and it's not just their Liquid Blush
By
The Desiree Team
July 13, 2023
Branding

Navigating The Gender Spectrum in Branding

What's the right approach to gender representation and inclusivity
By
Luna Everhart
July 17, 2023
Marketing

The Marketing Behind Clean Beauty

Analysing brand positioning in the skincare market
By
The Desiree Team
July 4, 2023
Marketing

Performance vs Brand Marketing in the Luxury Industry

Where performance meets aspiration and exclusivity
By
The Desiree Team
August 21, 2023
Visual Identity

Brands that Masterfully Embrace Colour

Unforgettable Associations, from Coca-cola Red to Tiffany Blue
By
The Desiree Team
July 11, 2023
Lifestyle

15 Must-Read Books That Have Shaped the Marketing Landscape

The Desiree team has read them all!
By
The Desiree Team
August 1, 2023
Case Studies

Elevating Ecommerce with Subtle Motion, Angle, and Scale

A standout e-commerce example from Maison Margiela
By
Emily Anderson
July 5, 2023
Trends

Branding in the Age of Cancel Culture

Navigating the controversial realm of accountability
By
The Desiree Team
August 24, 2023
Strategy

The Role of Brand Activism

Genuine social change or opportunistic marketing?
By
The Desiree Team
August 14, 2023
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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