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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details Iā€™m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Survive Q4: The Festive Marketing Playbook 2025

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What Every Founder Can Learn from Plantmade

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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This Is How Brand Strategy Actually Becomes a Visual Identity

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What Alix Earle on Netflix Actually Tells Us About the Creator Economy

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The Tools Every Brand Designer Actually Needs in 2026

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How to Land Your First Brand Design Client: A Practical Guide

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What Brand Designers Are Actually Earning in 2026

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Case Studies

How lifestyle brand, Ouai, Creates Meaningful Experiences

'Good hair days can lead to good days altogether' - Ouai
By
The Desiree Brand
August 17, 2023
Marketing

The Influencer Marketing Bubble

Sustainable strategy or short-term hype? Let's talk about it
By
The Desiree Team
August 15, 2023
Trends

Isn't deinfluncing still influencing?

The irony of this Tiktok trend
By
The Desiree Team
September 6, 2023
Branding

Branding Beige Flags

Traits worthy of evaluation
By
The Desiree Team
July 26, 2023
Insights

3 Ways AI Is Revolutionising Consumer Engagement

 Discover how AI is transforming consumer engagement through automation, curation, and migration
By
The Desiree Team
July 3, 2023
Marketing

Market Segmentation Strategies: Driving Growth and Customer Loyalty

Examples from Net-a-porter, Summer Fridays and others
By
The Desiree Team
June 25, 2023
Insights

The Science Behind What Makes People Buy

Buyology: why we buy what we buy
By
The Desiree Team
November 16, 2023
Branding

The Optimal Process for Brand Naming

The cornerstone of a brand's recognition and recall in the minds of consumers
By
The Desiree Team
August 22, 2023
Marketing

Decoding the Marketing Strategies of Cult Brands

Insights from luxury fashion, beauty, and lifestyle Icons
By
The Desiree Team
July 27, 2023
Strategy

How Opinions, Testing, and Alternative Criteria Shape Effective Choices

 The Art of Decision-Making
By
Kim Jason
September 4, 2023
Marketing

Brands with Diverse Campaigns

How real faces and real bodies are winning over real audiences
By
The Desiree Team
November 29, 2023
Insights

From Runway to Data: How Fashion and Technology Collaborate

Exploring the intersection of fashion and technology for enhanced consumer experiences
By
Amara Blake
August 7, 2023
Career

What Brand Designers Need to Know Today

Unlock your full potential
By
The Desiree Team
October 9, 2023
Lifestyle

The Power of Emotions in Fashion Buying Decisions

A discussion with fashion insider, Amara Blake
By
Amara Blake
August 3, 2023
Branding

Taking a Comprehensive Approach to Branding

All branding elements are essential fragments of a broader puzzle
By
The Desiree team
August 16, 2023
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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