THE ULTIMATE GUIDE FOR THE MODERN BRAND OWNER
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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details Iā€™m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Survive Q4: The Festive Marketing Playbook 2025

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What Every Founder Can Learn from Plantmade

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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This Is How Brand Strategy Actually Becomes a Visual Identity

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What Alix Earle on Netflix Actually Tells Us About the Creator Economy

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The State of Gifting 2025: The Psychology of Gifting

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The Brand Designer's Guide to AI ā€“ What's Changed, What Hasn't, and What to Learn Now

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25 Creative Careers You Can Get Into If You're Interested in Brands

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How to Actually Get Started in Brand Design

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Insights

The Science Behind What Makes People Buy

Buyology: why we buy what we buy
By
The Desiree Team
November 16, 2023
Branding

The Optimal Process for Brand Naming

The cornerstone of a brand's recognition and recall in the minds of consumers
By
The Desiree Team
August 22, 2023
Marketing

Decoding the Marketing Strategies of Cult Brands

Insights from luxury fashion, beauty, and lifestyle Icons
By
The Desiree Team
July 27, 2023
Strategy

How Opinions, Testing, and Alternative Criteria Shape Effective Choices

 The Art of Decision-Making
By
Kim Jason
September 4, 2023
Marketing

Brands with Diverse Campaigns

How real faces and real bodies are winning over real audiences
By
The Desiree Team
November 29, 2023
Insights

From Runway to Data: How Fashion and Technology Collaborate

Exploring the intersection of fashion and technology for enhanced consumer experiences
By
Amara Blake
August 7, 2023
Career

What Brand Designers Need to Know Today

Unlock your full potential
By
The Desiree Team
October 9, 2023
Lifestyle

The Power of Emotions in Fashion Buying Decisions

A discussion with fashion insider, Amara Blake
By
Amara Blake
August 3, 2023
Branding

Taking a Comprehensive Approach to Branding

All branding elements are essential fragments of a broader puzzle
By
The Desiree team
August 16, 2023
Branding

Mastering the Art of Branding

Uncover the secrets of effective branding and building a vibrant brand community
By
Amara Blake
July 31, 2023
Branding

The Search for Authenticity in a World of Branding Noise

Beyond the buzzword, what really makes a brand "authentic"?
By
The Desiree Team
July 12, 2023
Editor's Picks

5 Sunscreen Brands That Get it Right

Key takeaways from Vacation Inc., Naked Sundays, and more
By
Bibiana Obahor
July 6, 2023
Marketing

The Effectiveness of Brand Partnerships, Collaborations or Confusion?

Brand partnerships can be highly effective when executed well
By
The Desiree Team
July 18, 2023
Strategy

Brand Loyalty in the Digital Age

Is Customer Retention Becoming a Thing of the Past?
By
The Desiree Team
June 30, 2023
Social Media

Are Vanity Metrics Distorting Brand Success?

The Influence of Social Media Metrics
By
The Desiree Team
August 8, 2023
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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