Bibiana Obahor

August 4, 2023

Strategy

Does Age Really Matter When It Comes To Branding?

We argue audience demographics is no longer about age but rather about establishing an outlook

The Desiree Team

September 13, 2023

Social Media

The Demise of Brand Loyalty in Beauty

TikTok, the driving force behind beauty trends, has us questioning whether loyalty in beauty still exists

Bibiana Obahor

August 31, 2023

Strategy

Can High-End Brands Meet Diverse Budgets?

Here's how luxury brands create demand beyond prestige pricing

Bibiana Obahor

August 28, 2023

Art Direction

30 Cool Visual Concepts To Inspire Your Product Photography

From jewellery on cutlery to perfume melting in ice, these concepts guarantee a double-take

The Desiree Team

July 14, 2023

Trends

Reimagining Barbie for a New Generation: It's Fantastic

Unlocking the secrets behind the viral success of the 2023 Barbie Movie campaign

Bibiana Obahor

July 7, 2023

Case Studies

"Billie Eilish Has Created The Most Gen-Z Fragrance", How She Did It

Crafting Eilish 2, a Fragrance Born from World-Building

The Desiree Team

September 11, 2023

Case Studies

How Topicals Made Flare-ups Fun

Here's how Olamide Olowe, founder of Topicals, turned skin conditions into a positive movement

Bibiana Obahor

September 12, 2023

Marketing

7 Effective Strategies for Building a Targeted Email List

From crafting compelling opt-in offers to leveraging social media advertising

The Desiree Team

August 10, 2023

Case Studies

How lifestyle brand, Ouai, Creates Meaningful Experiences

'Good hair days can lead to good days altogether' - Ouai

The Desiree Brand

August 17, 2023

Marketing

The Influencer Marketing Bubble

Sustainable strategy or short-term hype? Let's talk about it

The Desiree Team

August 15, 2023

Trends

Isn't deinfluncing still influencing?

The irony of this Tiktok trend

The Desiree Team

September 6, 2023

Branding

Branding Beige Flags

Traits worthy of evaluation

The Desiree Team

July 26, 2023

Insights

3 Ways AI Is Revolutionising Consumer Engagement

Discover how AI is transforming consumer engagement through automation, curation, and migration

The Desiree Team

July 3, 2023

Marketing

Market Segmentation Strategies: Driving Growth and Customer Loyalty

Examples from Net-a-porter, Summer Fridays and others

The Desiree Team

June 25, 2023

Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

23 Branding Details I’m Quietly Obsessed With

Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

Why Beauty Brands Are Taking to the Slopes And What It's Really About

30 Beauty Instagram Feeds That Are Really Good RN

Survive Q4: The Festive Marketing Playbook 2025

What Every Founder Can Learn from Plantmade

Lil Luv Dog Launches With $1M Backing to Redefine Petcare

Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

This Is How Brand Strategy Actually Becomes a Visual Identity

What Alix Earle on Netflix Actually Tells Us About the Creator Economy

The State of Gifting 2025: The Psychology of Gifting

The Brand Designer's Guide to AI – What's Changed, What Hasn't, and What to Learn Now

25 Creative Careers You Can Get Into If You're Interested in Brands

How to Actually Get Started in Brand Design

The Brand Insider Round-Up: 04.08.23

Does Age Really Matter When It Comes To Branding?

The Demise of Brand Loyalty in Beauty

Can High-End Brands Meet Diverse Budgets?

30 Cool Visual Concepts To Inspire Your Product Photography

Reimagining Barbie for a New Generation: It's Fantastic

"Billie Eilish Has Created The Most Gen-Z Fragrance", How She Did It

How Topicals Made Flare-ups Fun

7 Effective Strategies for Building a Targeted Email List

How lifestyle brand, Ouai, Creates Meaningful Experiences

The Influencer Marketing Bubble

Isn't deinfluncing still influencing?

Branding Beige Flags

3 Ways AI Is Revolutionising Consumer Engagement

Market Segmentation Strategies: Driving Growth and Customer Loyalty