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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details Iā€™m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Survive Q4: The Festive Marketing Playbook 2025

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What Every Founder Can Learn from Plantmade

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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This Is How Brand Strategy Actually Becomes a Visual Identity

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What Alix Earle on Netflix Actually Tells Us About the Creator Economy

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The State of Gifting 2025: The Psychology of Gifting

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The Brand Designer's Guide to AI ā€“ What's Changed, What Hasn't, and What to Learn Now

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25 Creative Careers You Can Get Into If You're Interested in Brands

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How to Actually Get Started in Brand Design

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Packaging

Halfday Iced Tea: In The Aisles Of Success

A lesson on shelf appeal
By
The Desiree Team
September 25, 2023
Editor's Picks

9 Sunglasses Brands We Love for End-of-Summer

Style, sorted come sunshine or rain
By
The Desiree Team
September 23, 2024
Case Studies

Two Things We Love About Reformation

This Cult LA brand that has dominated our Instagram feeds with its ethical choices
By
The Desiree Team
September 20, 2023
Case Studies

11 Lessons From Prada Beauty's New Launch

Prada successfully extends its legacy into the realm of beauty, serving as an inspiration for small beauty brand owners
By
The Desiree Team
September 19, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 08.09.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
September 8, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 01.09.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
September 1, 2023
Case Studies

Bettter By Julie Pelipas

Elevating upcycled tailoring in fashion
By
The Desiree Team
September 18, 2023
Strategy

Why We Prefer Brands We Recognise

Given a choice, we usually choose brands we recognise and feel familiar with
By
Bibiana Obahor
September 14, 2023
Case Studies

How Erewhon Went From Grocery Store to Lifestyle Hub

Lessons on self-perception and consumer behaviour
By
Bibiana Obahor
August 23, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 25.08.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
The Desiree Team
August 25, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 18.08.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
The Desiree Team
August 18, 2023
Case Studies

Pioneering Sustainable Fashion with Mother of Pearl

 Join Amy Powney on a journey of sustainability with Mother of Pearl
By
The Desiree Team
September 5, 2023
News

Amyris Discontinuing Costa Brazil and Onda Beauty in Strategic Turn

Illustrating the need for adaptability in the evolving beauty industry
By
The Desiree Team
August 12, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 11.08.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
August 11, 2023
News

Kylie Jenner Inspires Signature Looks in the Bratz x Kylie Collection

Our love-hate relationship with celebrity collaborations: a look at Bratz x Kylie and more
By
The Desiree Team
August 5, 2023
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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