THE ULTIMATE GUIDE FOR THE MODERN BRAND OWNER
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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details Iā€™m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Survive Q4: The Festive Marketing Playbook 2025

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What Every Founder Can Learn from Plantmade

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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How to Run a Brand Strategy Session From Start to Finish

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This Is How Brand Strategy Actually Becomes a Visual Identity

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What Alix Earle on Netflix Actually Tells Us About the Creator Economy

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The Tools Every Brand Designer Actually Needs in 2026

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How to Land Your First Brand Design Client: A Practical Guide

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What Brand Designers Are Actually Earning in 2026

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Click or Skip: Should Your Brand Be on Pinterest?

Once known for wedding mood boards, has now become Gen Z's fashion playground and a crystal ball for brands.
By
The Desiree Team
October 11, 2023
Strategy

Solving the Growing Issue of Online Shoppers Brand Hopping

Achieve brand loyalty without negatively impacting profit margins
By
The Desiree Team
October 4, 2023
Social Media

Why Small Businesses Should Pay Attention to the Growth of TikTok Shop

The future of e-commerce is here, and it dances to the rhythm of TikTok
By
The Desiree Team
October 3, 2023
Strategy

12 Lessons on Brand Strategy

Emotions matter, community is key, and consistency builds trust.
By
Bibiana Obahor
October 2, 2023
Career

A Guide to Starting Your Career in Brand Design

The vital role of Brand Designers, their impact on diverse industries, and the power of design in promoting inclusivity and sustainability
By
The Desiree Team
September 28, 2023
Case Studies

How Jacquemus Paints the Digital Canvas with Surrealist Marketing

Surreal or so real? Navigating the world of fashion marketing.
By
Bibiana Obahor
September 26, 2023
Packaging

Halfday Iced Tea: In The Aisles Of Success

A lesson on shelf appeal
By
The Desiree Team
September 25, 2023
Editor's Picks

9 Sunglasses Brands We Love for End-of-Summer

Style, sorted come sunshine or rain
By
The Desiree Team
September 23, 2024
Case Studies

Two Things We Love About Reformation

This Cult LA brand that has dominated our Instagram feeds with its ethical choices
By
The Desiree Team
September 20, 2023
Case Studies

11 Lessons From Prada Beauty's New Launch

Prada successfully extends its legacy into the realm of beauty, serving as an inspiration for small beauty brand owners
By
The Desiree Team
September 19, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 08.09.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
September 8, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 01.09.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
September 1, 2023
Case Studies

Bettter By Julie Pelipas

Elevating upcycled tailoring in fashion
By
The Desiree Team
September 18, 2023
Strategy

Why We Prefer Brands We Recognise

Given a choice, we usually choose brands we recognise and feel familiar with
By
Bibiana Obahor
September 14, 2023
Case Studies

How Erewhon Went From Grocery Store to Lifestyle Hub

Lessons on self-perception and consumer behaviour
By
Bibiana Obahor
August 23, 2023
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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