THE ULTIMATE GUIDE FOR THE MODERN BRAND OWNER
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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details Iā€™m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Survive Q4: The Festive Marketing Playbook 2025

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What Every Founder Can Learn from Plantmade

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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How to Run a Brand Strategy Session From Start to Finish

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This Is How Brand Strategy Actually Becomes a Visual Identity

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What Alix Earle on Netflix Actually Tells Us About the Creator Economy

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The Tools Every Brand Designer Actually Needs in 2026

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How to Land Your First Brand Design Client: A Practical Guide

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What Brand Designers Are Actually Earning in 2026

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Case Studies

Rewriting the Rulebook on Skincare for Melanin-Rich Skin

Eadem: A Detailed Case Study
By
Bibiana Obahor
October 19, 2023
Editor's Picks

9 Black-Owned Fashion Brands to Have on Your Radar

The ones to watch and wear
By
The Desiree Team
October 16, 2024
Strategy

Convince Shoppers That Your Brand Is Worth The Money

5 key strategies that can help position your brand as deserving of its price tag
By
The Desiree Team
October 17, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 13.10.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
October 13, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 06.10.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
October 6, 2023
Case Studies

Navigating the Confluence of Clean Beauty With Ami Cole

The power of a well-articulated brand ethos in creating not just a customer base but a community
By
The Desiree Team
October 16, 2023
Entrepreneurship

A Day in the Life with Blossom Agard

Balancing Work, Business, and Sustainability with Blossom Agard
By
Bibiana Obahor
November 2, 2023
Entrepreneurship

A Day in the Life with Courtney Weimer

We're taking you behind the screens, where content is queen and engagement is king.
By
Bibiana Obahor
November 6, 2023
News

Rhode Drops New Lip Tint Collection

Hailey Bieber leads Rhode's entrance into colour cosmetics with four stunning lip tints.
By
Bibiana Obahor
September 23, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 29.09.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
September 29, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 22.09.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
September 22, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 15.09.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
September 15, 2023
Case Studies

Jones Road: The Minimalist Beauty Brand with Maximum Impact

A polished brand selling products for a polished look
By
Bibiana Obahor
October 12, 2023
Entrepreneurship

4 Essentials for Launching Your New Business Idea

Essential resources for entrepreneurial success: Vision, Network, Unique Idea, Passion & Persistence.
By
The Desiree Team
October 10, 2023
Social Media

Why New Social Platforms Are Hit or Miss for Beauty Brands

New social platforms offer beauty brands opportunities, but success hinges on careful strategy and adaptation
By
The Desiree Team
October 5, 2023
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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