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Shopify vs Webflow vs Squarespace: What's the Best Platform to Sell Products Online in 2025?

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Cool Colour Combinations for Spring 2025

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PrettyLittleThing’s Rebrand Just Dropped—And The Internet Has Thoughts

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Why Summer Is the Perfect Time to Break the Branding Rulebook

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The Skims and Rhode Playbook Is Intentional and Always Sells Out

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Topicals Figured Out What Every Other Beauty Brand is Still Trying To

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Yes, Even Vaseline Is Doing Brand Trips – Here’s Why

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No Photos, Please: Inside Luxury’s Love Affair with Secrecy

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Sleep or Die Is Betting Big on a Bold Voice—And It’s Working

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What’s Happening at the Intersection of Fashion and Tech?

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Black Beauty’s Biggest Problem Isn’t Funding—It’s What Comes Next

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The Highs, The Lows, and The Future of Luxury Fashion.

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Does Anybody Remember Amina Muaddi?

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Beach Reads for Brand Founders (That Aren’t Boring Business Books)

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The Fashion of Summer 2025: 8 Brands to Shop Now

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Strategy

Why We Prefer Brands We Recognise

Given a choice, we usually choose brands we recognise and feel familiar with
By
Bibiana Obahor
September 14, 2023
Case Studies

How Erewhon Went From Grocery Store to Lifestyle Hub

Lessons on self-perception and consumer behaviour
By
Bibiana Obahor
August 23, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 25.08.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
The Desiree Team
August 25, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 18.08.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
The Desiree Team
August 18, 2023
Case Studies

Pioneering Sustainable Fashion with Mother of Pearl

 Join Amy Powney on a journey of sustainability with Mother of Pearl
By
The Desiree Team
September 5, 2023
News

Amyris Discontinuing Costa Brazil and Onda Beauty in Strategic Turn

Illustrating the need for adaptability in the evolving beauty industry
By
The Desiree Team
August 12, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 11.08.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
August 11, 2023
News

Kylie Jenner Inspires Signature Looks in the Bratz x Kylie Collection

Our love-hate relationship with celebrity collaborations: a look at Bratz x Kylie and more
By
The Desiree Team
August 5, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 04.08.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
August 4, 2023
Strategy

Does Age Really Matter When It Comes To Branding?

We argue audience demographics is no longer about age but rather about establishing an outlook
By
The Desiree Team
September 13, 2023
Social Media

The Demise of Brand Loyalty in Beauty

TikTok, the driving force behind beauty trends, has us questioning whether loyalty in beauty still exists
By
Bibiana Obahor
August 31, 2023
Strategy

Can High-End Brands Meet Diverse Budgets?

Here's how luxury brands create demand beyond prestige pricing
By
Bibiana Obahor
August 28, 2023
Art Direction

30 Cool Visual Concepts To Inspire Your Product Photography

From jewellery on cutlery to perfume melting in ice, these concepts guarantee a double-take
By
The Desiree Team
July 14, 2023
Trends

Reimagining Barbie for a New Generation: It's Fantastic

Unlocking the secrets behind the viral success of the 2023 Barbie Movie campaign
By
Bibiana Obahor
July 7, 2023
Case Studies

"Billie Eilish Has Created The Most Gen-Z Fragrance", How She Did It

Crafting Eilish 2, a Fragrance Born from World-Building
By
The Desiree Team
September 11, 2023
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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