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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details Iā€™m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Survive Q4: The Festive Marketing Playbook 2025

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What Every Founder Can Learn from Plantmade

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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This Is How Brand Strategy Actually Becomes a Visual Identity

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What Alix Earle on Netflix Actually Tells Us About the Creator Economy

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The State of Gifting 2025: The Psychology of Gifting

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The Brand Designer's Guide to AI ā€“ What's Changed, What Hasn't, and What to Learn Now

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25 Creative Careers You Can Get Into If You're Interested in Brands

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How to Actually Get Started in Brand Design

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Entrepreneurship

A Day in the Life with Blossom Agard

Balancing Work, Business, and Sustainability with Blossom Agard
By
Bibiana Obahor
November 2, 2023
Entrepreneurship

A Day in the Life with Courtney Weimer

We're taking you behind the screens, where content is queen and engagement is king.
By
Bibiana Obahor
November 6, 2023
News

Rhode Drops New Lip Tint Collection

Hailey Bieber leads Rhode's entrance into colour cosmetics with four stunning lip tints.
By
Bibiana Obahor
September 23, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 29.09.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
September 29, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 22.09.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
September 22, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 15.09.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
September 15, 2023
Case Studies

Jones Road: The Minimalist Beauty Brand with Maximum Impact

A polished brand selling products for a polished look
By
Bibiana Obahor
October 12, 2023
Entrepreneurship

4 Essentials for Launching Your New Business Idea

Essential resources for entrepreneurial success: Vision, Network, Unique Idea, Passion & Persistence.
By
The Desiree Team
October 10, 2023
Social Media

Why New Social Platforms Are Hit or Miss for Beauty Brands

New social platforms offer beauty brands opportunities, but success hinges on careful strategy and adaptation
By
The Desiree Team
October 5, 2023
Click or Skip

Click or Skip: Should Your Brand Be on Pinterest?

Once known for wedding mood boards, has now become Gen Z's fashion playground and a crystal ball for brands.
By
The Desiree Team
October 11, 2023
Strategy

Solving the Growing Issue of Online Shoppers Brand Hopping

Achieve brand loyalty without negatively impacting profit margins
By
The Desiree Team
October 4, 2023
Social Media

Why Small Businesses Should Pay Attention to the Growth of TikTok Shop

The future of e-commerce is here, and it dances to the rhythm of TikTok
By
The Desiree Team
October 3, 2023
Strategy

12 Lessons on Brand Strategy

Emotions matter, community is key, and consistency builds trust.
By
Bibiana Obahor
October 2, 2023
Career

A Guide to Starting Your Career in Brand Design

The vital role of Brand Designers, their impact on diverse industries, and the power of design in promoting inclusivity and sustainability
By
The Desiree Team
September 28, 2023
Case Studies

How Jacquemus Paints the Digital Canvas with Surrealist Marketing

Surreal or so real? Navigating the world of fashion marketing.
By
Bibiana Obahor
September 26, 2023
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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