THE ULTIMATE GUIDE FOR THE MODERN BRAND OWNER
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Shopify vs Webflow vs Squarespace: What's the Best Platform to Sell Products Online in 2025?

Branding

Cool Colour Combinations for Spring 2025

Branding

PrettyLittleThing’s Rebrand Just Dropped—And The Internet Has Thoughts

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Marketing

Why Summer Is the Perfect Time to Break the Branding Rulebook

Marketing

The Skims and Rhode Playbook Is Intentional and Always Sells Out

Marketing

Topicals Figured Out What Every Other Beauty Brand is Still Trying To

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Yes, Even Vaseline Is Doing Brand Trips – Here’s Why

Case Studies

No Photos, Please: Inside Luxury’s Love Affair with Secrecy

Case Studies

Sleep or Die Is Betting Big on a Bold Voice—And It’s Working

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What’s Happening at the Intersection of Fashion and Tech?

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Black Beauty’s Biggest Problem Isn’t Funding—It’s What Comes Next

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The Highs, The Lows, and The Future of Luxury Fashion.

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Does Anybody Remember Amina Muaddi?

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Beach Reads for Brand Founders (That Aren’t Boring Business Books)

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The Fashion of Summer 2025: 8 Brands to Shop Now

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Lifestyle

The Power of Emotions in Fashion Buying Decisions

A discussion with fashion insider, Amara Blake
By
Amara Blake
August 3, 2023
Branding

Taking a Comprehensive Approach to Branding

All branding elements are essential fragments of a broader puzzle
By
The Desiree team
August 16, 2023
Branding

Mastering the Art of Branding

Uncover the secrets of effective branding and building a vibrant brand community
By
Amara Blake
July 31, 2023
Branding

The Search for Authenticity in a World of Branding Noise

Beyond the buzzword, what really makes a brand "authentic"?
By
The Desiree Team
July 12, 2023
Editor's Picks

5 Sunscreen Brands That Get it Right

Key takeaways from Vacation Inc., Naked Sundays, and more
By
Bibiana Obahor
July 6, 2023
Marketing

The Effectiveness of Brand Partnerships, Collaborations or Confusion?

Brand partnerships can be highly effective when executed well
By
The Desiree Team
July 18, 2023
Strategy

Brand Loyalty in the Digital Age

Is Customer Retention Becoming a Thing of the Past?
By
The Desiree Team
June 30, 2023
Social Media

Are Vanity Metrics Distorting Brand Success?

The Influence of Social Media Metrics
By
The Desiree Team
August 8, 2023
Marketing

The Power of Micro-Influencers

 Niche Appeal or Hidden Marketing Potential?
By
The Desiree Team
August 30, 2023
Marketing

The Role of Neuro-Marketing in Brand Strategy

Exploring the science of Consumer behaviour
By
The Desiree Team
July 24, 2023
Marketing

How Hyper-Targeting Can Lead to Filter Bubbles

The dark side of personalisation
By
The Desiree Team
July 25, 2023
Case Studies

How Selena Gomez Built a Leading Beauty Brand

There’s a lot to love about Rare Beauty, and it's not just their Liquid Blush
By
The Desiree Team
July 13, 2023
Branding

Navigating The Gender Spectrum in Branding

What's the right approach to gender representation and inclusivity
By
Luna Everhart
July 17, 2023
Marketing

The Marketing Behind Clean Beauty

Analysing brand positioning in the skincare market
By
The Desiree Team
July 4, 2023
Marketing

Performance vs Brand Marketing in the Luxury Industry

Where performance meets aspiration and exclusivity
By
The Desiree Team
August 21, 2023
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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