Desiree Team

July 9, 2025

Case Studies

No Photos, Please: Inside Luxury’s Love Affair with Secrecy

£800 jeans and the crazy prices we pay to be seen (or unseen)

Bibiana ObAHOR

July 7, 2025

Lifestyle

July Editor’s Letter

Mid-year check-in

Bibiana Obahor

July 1, 2025

Marketing

The Skims and Rhode Playbook Is Intentional and Always Sells Out

How the cool girls launch

Bibiana Obahor

July 3, 2025

Marketing

Topicals Figured Out What Every Other Beauty Brand is Still Trying To

and it’s not just good product

Bibiana Obahor

March 31, 2025

Insights

What’s Happening at the Intersection of Fashion and Tech?

Fashion is getting smarter

Amaya Blake

March 28, 2025

Branding

Cool Colour Combinations for Spring 2025

Spring says: go brighter

Bibiana Obahor

March 26, 2025

Case Studies

Sleep or Die Is Betting Big on a Bold Voice—And It’s Working

How to make people care

The Desiree Team

March 24, 2025

Case Studies

Sephora's Top-Selling Brand Doesn't Even Sell Makeup

But it does smell amazing

The Desiree Team

March 21, 2025

Case Studies

Eadem Proves That Good Design Is Good Business

Branding that means business

The Desiree Team

March 19, 2025

Case Studies

Can Crown Affair Stay Cool While Going Big?

The $98 hairbrush people swear by

The Desiree Team

March 14, 2025

Case Studies

How To Build An Immersive, Culturally Relevant Brand

SPF with a side of cool

The Desiree Team

March 12, 2025

Brand Insider Round-Up

The Brand Insider Round-Up: March

Cowgirl Bella and boyfriend Pete

Bibiana Obahor

March 10, 2025

Marketing

Recent Brand Moments We Can’t Stop Thinking About

Get IRL or Get Left Behind

Bibiana Obahor

March 7, 2025

Branding

PrettyLittleThing’s Rebrand Just Dropped—And The Internet Has Thoughts

Pretty, Little…Luxury?

Bibiana Obahor

March 5, 2025

Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

23 Branding Details I’m Quietly Obsessed With

Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

Why Beauty Brands Are Taking to the Slopes And What It's Really About

30 Beauty Instagram Feeds That Are Really Good RN

Survive Q4: The Festive Marketing Playbook 2025

What Every Founder Can Learn from Plantmade

Lil Luv Dog Launches With $1M Backing to Redefine Petcare

Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

This Is How Brand Strategy Actually Becomes a Visual Identity

What Alix Earle on Netflix Actually Tells Us About the Creator Economy

The State of Gifting 2025: The Psychology of Gifting

The Brand Designer's Guide to AI – What's Changed, What Hasn't, and What to Learn Now

25 Creative Careers You Can Get Into If You're Interested in Brands

How to Actually Get Started in Brand Design

Shopify vs Webflow vs Squarespace: What's the Best Platform to Sell Products Online in 2025?

No Photos, Please: Inside Luxury’s Love Affair with Secrecy

July Editor’s Letter

The Skims and Rhode Playbook Is Intentional and Always Sells Out

Topicals Figured Out What Every Other Beauty Brand is Still Trying To

What’s Happening at the Intersection of Fashion and Tech?

Cool Colour Combinations for Spring 2025

Sleep or Die Is Betting Big on a Bold Voice—And It’s Working

Sephora's Top-Selling Brand Doesn't Even Sell Makeup

Eadem Proves That Good Design Is Good Business

Can Crown Affair Stay Cool While Going Big?

How To Build An Immersive, Culturally Relevant Brand

The Brand Insider Round-Up: March

Recent Brand Moments We Can’t Stop Thinking About

PrettyLittleThing’s Rebrand Just Dropped—And The Internet Has Thoughts