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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details I’m Quietly Obsessed With

Branding

Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Survive Q4: The Festive Marketing Playbook 2025

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What Every Founder Can Learn from Plantmade

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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How to Run a Brand Strategy Session From Start to Finish

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This Is How Brand Strategy Actually Becomes a Visual Identity

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What Alix Earle on Netflix Actually Tells Us About the Creator Economy

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The Tools Every Brand Designer Actually Needs in 2026

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How to Land Your First Brand Design Client: A Practical Guide

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What Brand Designers Are Actually Earning in 2026

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Branding

How to brand... Recession Core

Bleak, broke, but branded
By
Bibiana
July 31, 2025
News

Does Anybody Remember Amina Muaddi?

The comeback question mark
By
Bibiana
July 23, 2025
Brand Insider Round-Up

The Brand Insider Round-Up:July

Hot collabs. IRL moments. Summer.
By
Bibiana Obahor
July 11, 2025
Editor's Picks

Beach Reads for Brand Founders (That Aren’t Boring Business Books)

Smart reads, sun edition
By
The Desiree Team
July 21, 2025
Editor's Picks

The Fashion of Summer 2025: 8 Brands to Shop Now

Hot Brands, Cool Stories
By
The Desiree Team
July 17, 2025
Marketing

Why Summer Is the Perfect Time to Break the Branding Rulebook

Neutrals need a holiday
By
Bibiana
July 15, 2025
Website Design

Shopify vs Webflow vs Squarespace: What's the Best Platform to Sell Products Online in 2025?

Click. Drag. Sell. Panic?
By
Desiree Team
July 9, 2025
Case Studies

No Photos, Please: Inside Luxury’s Love Affair with Secrecy

£800 jeans and the crazy prices we pay to be seen (or unseen)
By
Bibiana ObAHOR
July 7, 2025
Lifestyle

July Editor’s Letter

Mid-year check-in
By
Bibiana Obahor
July 1, 2025
Marketing

The Skims and Rhode Playbook Is Intentional and Always Sells Out

How the cool girls launch
By
Bibiana Obahor
July 3, 2025
Marketing

Topicals Figured Out What Every Other Beauty Brand is Still Trying To

and it’s not just good product
By
Bibiana Obahor
March 31, 2025
Insights

What’s Happening at the Intersection of Fashion and Tech?

Fashion is getting smarter
By
Amaya Blake
March 28, 2025
Branding

Cool Colour Combinations for Spring 2025

Spring says: go brighter
By
Bibiana Obahor
March 26, 2025
Case Studies

Sleep or Die Is Betting Big on a Bold Voice—And It’s Working

How to make people care
By
The Desiree Team
March 24, 2025
Case Studies

Sephora's Top-Selling Brand Doesn't Even Sell Makeup

But it does smell amazing
By
The Desiree Team
March 21, 2025
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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