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23 Branding Details I’m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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The Festive Colour Edit: A New Kind of Holiday Palette

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Survive Q4: The Festive Marketing Playbook 2025

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14 Festive Email Subject Lines That Actually Work

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The Case for a Calmer Black Friday

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What Every Founder Can Learn from Plantmade

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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The State of Gifting 2025: The Psychology of Gifting

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Have Black Friday Bargains Lost Their Luster

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How African & Caribbean Luxury Consumers Are Changing Global Markets

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Heaven Mayhem Unveils The Frame Collection, a New Demi Fine Jewellery Range

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Jacquemus Names Its First-Ever Brand Ambassador – and It’s His Grandmother

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Rhode Goes Après-Ski With the Rhode Snow Club

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Branding

How to brand... Tomato Girl

Live. Laugh. Limoncello.
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Bibiana Obahor
August 18, 2025
Branding

How to brand... Recession Core

Bleak, broke, but branded
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Editor's Picks

The Fashion of Summer 2025: 8 Brands to Shop Now

Hot Brands, Cool Stories
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Marketing

Why Summer Is the Perfect Time to Break the Branding Rulebook

Neutrals need a holiday
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Website Design

Shopify vs Webflow vs Squarespace: What's the Best Platform to Sell Products Online in 2025?

Click. Drag. Sell. Panic?
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Case Studies

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£800 jeans and the crazy prices we pay to be seen (or unseen)
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Lifestyle

July Editor’s Letter

Mid-year check-in
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Marketing

The Skims and Rhode Playbook Is Intentional and Always Sells Out

How the cool girls launch
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Marketing

Topicals Figured Out What Every Other Beauty Brand is Still Trying To

and it’s not just good product
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Bibiana Obahor
March 31, 2025
Insights

What’s Happening at the Intersection of Fashion and Tech?

Fashion is getting smarter
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Amaya Blake
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Branding

Cool Colour Combinations for Spring 2025

Spring says: go brighter
By
Bibiana Obahor
March 26, 2025
Case Studies

Sleep or Die Is Betting Big on a Bold Voice—And It’s Working

How to make people care
By
The Desiree Team
March 24, 2025
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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