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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details I’m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Survive Q4: The Festive Marketing Playbook 2025

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What Every Founder Can Learn from Plantmade

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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How to Run a Brand Strategy Session From Start to Finish

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This Is How Brand Strategy Actually Becomes a Visual Identity

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What Alix Earle on Netflix Actually Tells Us About the Creator Economy

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The Tools Every Brand Designer Actually Needs in 2026

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How to Land Your First Brand Design Client: A Practical Guide

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What Brand Designers Are Actually Earning in 2026

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Case Studies

Lil Luv Dog Launches With $1M Backing to Redefine Petcare

Dogs need lux too
By
The Desiree Team
September 9, 2025
Branding

Why I’m Finally Taking the Season’s Most Controversial Shade Seriously

#Barneycore
By
Amara Blake
September 5, 2025
Brand Insider Round-Up

The Brand Insider Round-Up: September

Post Malone puts it on
By
Bibiana Obahor
September 3, 2025
Lifestyle

September Editor’s Letter

The real new year
By
Bibiana Obahor
September 1, 2025
Branding

16 Branding Creatives To Follow Now

Worth a scroll
By
The Desiree Team
August 28, 2025
Case Studies

Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

LA Cool-Girl Playbook
By
Bibiana Obahor
August 26, 2025
News

Kim Kardashian’s SKIMS Enters Volleyball Market Through LOVB Collaboration

Sports x Fashion
By
The Desiree Team
August 22, 2025
News

Pinterest Just Launched Its First Product

Culture, caffeinated
By
The Desiree Team
August 20, 2025
Insights

Are We Tired Of The “It Girl” Brand Yet?

Cool girl burnout happens
By
Bibiana Obahor
August 14, 2025
News

SKIMS Goes Back to School with The Campus Collection

Varsity vibes
By
The Desiree Team
August 6, 2025
Brand Insider Round-Up

The Brand Insider Round-Up: August

Collabs, comebacks, curveballs
By
Bibiana Obahor
August 8, 2025
Trends

Why We’re Obsessed With Brands That Feel Like Girlhood

girls just wanna have fun
By
Bibiana Obahor
August 12, 2025
Case Studies

Yes, Even Vaseline Is Doing Brand Trips – Here’s Why

The Funnel Must Flow
By
Bibiana
July 25, 2025
News

Brands Double Down on Nostalgia, IRL Engagement & Tech-Led Strategy in Latest Campaign Rollouts

Feel first, sell later
By
The Desiree Team
July 29, 2025
Branding

How to brand... Tomato Girl

Live. Laugh. Limoncello.
By
Bibiana Obahor
August 18, 2025
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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