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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details I’m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Survive Q4: The Festive Marketing Playbook 2025

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What Every Founder Can Learn from Plantmade

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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How to Run a Brand Strategy Session From Start to Finish

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This Is How Brand Strategy Actually Becomes a Visual Identity

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What Alix Earle on Netflix Actually Tells Us About the Creator Economy

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The Tools Every Brand Designer Actually Needs in 2026

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How to Land Your First Brand Design Client: A Practical Guide

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What Brand Designers Are Actually Earning in 2026

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Marketing

The Case for a Calmer Black Friday

A smarter, saner way to do Black Friday
By
The Desiree Team
November 10, 2025
Brand Insider Round-Up

The Brand Insider Round-Up: November

Hot drops, colder weather
By
Bibiana Obahor
November 6, 2025
Lifestyle

November Editor’s Letter

What We Buy Into Now
By
Bibiana Obahor
November 4, 2025
Insights

How African & Caribbean Luxury Consumers Are Changing Global Markets

Culture, cash, and global cool
By
The Desiree Team
October 23, 2025
Case Studies

What Every Founder Can Learn from Plantmade

Built from the roots up
By
The Desiree Team
October 21, 2025
Insights

Too Dark, Until It’s Profitable: Has Blackness Always Been the Beauty Industry’s Favourite Trend?

Melanin monetized (again)
By
The Desiree Team
October 17, 2025
Insights

These Are the Black Founders Defining New Categories

Now that's innovation
By
The Desiree Team
October 15, 2025
Editor's Picks

The Top Black-Owned Perfume Brands Defining Scent Right Now

For your top shelf
By
Bibiana Obahor
October 13, 2025
Social Media

Why Everyone’s Talking About Kai Cenat Right Now

One million subs later
By
Bibiana Obahor
October 9, 2025
Editor's Picks

Fashion Month Is Over, These Are The Black Designers To Know

Fashion week and beyond
By
Amaya Blake
October 7, 2025
Brand Insider Round-Up

The Brand Insider Round-Up: October

Baths, bags & bold ideas
By
Bibiana Obahor
October 3, 2025
Lifestyle

October Editor’s Letter

BHM at Brand Insider
By
Bibiana Obahor
October 1, 2025
Insights

Who Asked for Alo Yoga's $3,000 Bags? Apparently, We Did.

Everyday, no longer
By
Amaya Blake
September 17, 2025
Trends

The Next Big Celebrity Business? Creative Agencies

The business of fame has a new frontier
By
The Desiree Team
September 15, 2025
Insights

La Beauté Louis Vuitton: A $160 Lipstick Rewrites Luxury Beauty

Yes, that’s really the price
By
The Desiree Team
September 11, 2025
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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