THE ULTIMATE GUIDE FOR THE MODERN BRAND OWNER
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Why I’m Finally Taking the Season’s Most Controversial Shade Seriously

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16 Branding Creatives To Follow Now

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How to brand... Tomato Girl

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Why Summer Is the Perfect Time to Break the Branding Rulebook

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The Skims and Rhode Playbook Is Intentional and Always Sells Out

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Topicals Figured Out What Every Other Beauty Brand is Still Trying To

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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Yes, Even Vaseline Is Doing Brand Trips – Here’s Why

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Are We Tired Of The “It Girl” Brand Yet?

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What’s Happening at the Intersection of Fashion and Tech?

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Black Beauty’s Biggest Problem Isn’t Funding—It’s What Comes Next

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September Editor’s Letter

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Kim Kardashian’s SKIMS Enters Volleyball Market Through LOVB Collaboration

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Pinterest Just Launched Its First Product

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Branding

Where to Find Design Inspiration Online

In a creative block? We've got you covered
By
The Desiree Team
April 17, 2024
Packaging

The Everything Guide to Beauty Packaging

Waste not, want not: what you need to know
By
The Desiree Team
May 1, 2024
Branding

The Pitfall of Scale Imitation in Branding

The dangers of scale envy
By
The Desiree Team
April 10, 2024
Insights

There's Never Been a Better Time to Start a Body Care Line

Is it just me, or is body care the new self-care affair?
By
Bibiana
April 11, 2024
Click or Skip

Click or Skip: Everyone's on Instagram, Are You?

It's almost a no-brainer
By
The Desiree Team
April 15, 2024
Branding

8 Beauty Colour Palettes for 8 Types of People

Colours for the clean girls, the makeup in the sink girls and more
By
Bibiana Obahor
April 9, 2024
Trends

A Trend We Want to See More Of: Selfie Lookbooks

After all, what's more real than a selfie?
By
Bibiana Obahor
April 8, 2024
Click or Skip

Click or Skip: Is TikTok Shop Just Another Fad?

Everything you need to know
By
The Desiree Team
April 4, 2024
News

Matilda Djerf's Venture into Hair Care

A new chapter in hair care with Tiktok star
By
Melissa Jasmine
April 2, 2024
Lifestyle

The Team's Spring Beauty Must-Haves

Our picks for warmer days ahead
By
The Desiree Team
April 3, 2024
Marketing

What Is a Brand Ambassador?

Is the face behind a brand just a 'face'?
By
The Desiree Team
April 1, 2024
News

Hailey Bieber Launches New Phone Case for Your Lip Gloss

Innovative accessory blends style, functionality, and clever marketing
By
The Desiree Team
February 29, 2024
News

Weekly Musings: 10.03.24

weekly dose of need-to-know from 'behind brands'
By
Bibiana Obahor
March 10, 2024
News

Weekly Musings: 03.03.24

weekly dose of need-to-know from 'behind brands'
By
Bibiana
March 3, 2024
News

Weekly Musings: 25.02.24

weekly dose of need-to-know from 'behind brands'
By
Bibiana Obahor
February 25, 2024
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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