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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details I’m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Survive Q4: The Festive Marketing Playbook 2025

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What Every Founder Can Learn from Plantmade

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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This Is How Brand Strategy Actually Becomes a Visual Identity

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What Alix Earle on Netflix Actually Tells Us About the Creator Economy

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The State of Gifting 2025: The Psychology of Gifting

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The Brand Designer's Guide to AI – What's Changed, What Hasn't, and What to Learn Now

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25 Creative Careers You Can Get Into If You're Interested in Brands

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How to Actually Get Started in Brand Design

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Lifestyle

Editor Shares her Favourite Brands, Tips and Tricks Again

Because they change every six months or so...
By
Bibiana Obahor
July 15, 2024
News

Weekly Musings: 01.07.24

weekly dose of need-to-know from 'behind brands'
By
Bibiana Obahor
July 1, 2024
News

Weekly Musings: 24.06.24

weekly dose of need-to-know from 'behind brands'
By
Bibiana Obahor
June 24, 2024
News

Weekly Musings: 17.06.24

weekly dose of need-to-know from 'behind brands'
By
Bibiana Obahor
June 17, 2024
News

Weekly Musings: 22.04.24

weekly dose of need-to-know from 'behind brands'
By
Bibiana Obahor
April 22, 2024
Branding Diaries

Building a Brand with Justine Kwezi, Founder of KWEZI

Fashion to evoke feeling
By
Melissa Jasmine
July 24, 2024
Case Studies

How Fara Homidi Beauty is Setting New Standards in Luxury Cosmetics

Redefining beauty, one compact at a time
By
The Desiree Team
July 18, 2024
Career

What To Do When You're Bored at Work

When the monotony hits, here's your guide to navigating the creative slump
By
The Desiree Team
July 16, 2024
Trends

The Latest Trends in Branding

The top stories making waves this week
By
The Desiree Team
July 9, 2024
Case Studies

Amina Muaddi: The Cinderella Story of Modern Fashion

Revolutionising heels, one step at a time
By
Amaya Blake
July 8, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 05.07.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of
By
Bibiana Obahor
July 5, 2024
Lifestyle

Staying Creative When Working From Home

Mastering the Home Office
By
The Desiree Team
July 4, 2024
Case Studies

This Brand Perfected Basics, Here's How

Why we're all obsessed with Adanola
By
Bibiana Obahor
July 3, 2024
Social Media

4 Tips for Building Your Brand on Social Media

Unfortunately, it's more than just posting regularly
By
Melissa Jasmine
July 2, 2024
Advertising

The Importance of Content in Advertising for Meta Ads in 2024

Is content is the backbone of Meta Ad success? Yes.
By
The Desiree Team
July 1, 2024
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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