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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details I’m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Survive Q4: The Festive Marketing Playbook 2025

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What Every Founder Can Learn from Plantmade

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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How to Run a Brand Strategy Session From Start to Finish

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This Is How Brand Strategy Actually Becomes a Visual Identity

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What Alix Earle on Netflix Actually Tells Us About the Creator Economy

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The Tools Every Brand Designer Actually Needs in 2026

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How to Land Your First Brand Design Client: A Practical Guide

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What Brand Designers Are Actually Earning in 2026

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Case Studies

Amina Muaddi: The Cinderella Story of Modern Fashion

Revolutionising heels, one step at a time
By
Amaya Blake
July 8, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 05.07.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of
By
Bibiana Obahor
July 5, 2024
Lifestyle

Staying Creative When Working From Home

Mastering the Home Office
By
The Desiree Team
July 4, 2024
Case Studies

This Brand Perfected Basics, Here's How

Why we're all obsessed with Adanola
By
Bibiana Obahor
July 3, 2024
Social Media

4 Tips for Building Your Brand on Social Media

Unfortunately, it's more than just posting regularly
By
Melissa Jasmine
July 2, 2024
Advertising

The Importance of Content in Advertising for Meta Ads in 2024

Is content is the backbone of Meta Ad success? Yes.
By
The Desiree Team
July 1, 2024
Insights

Miu Miu, Gucci, and Bottega Blend Tradition and Trendsetting to Navigate the Luxury Landscape

By
Amaya Blake
June 24, 2024
Editor's Picks

EYNTK: Swimwear Brands

Steps to success and brands to inspire you
By
Bibiana Obahor
June 20, 2024
Strategy

Charlotte Tilbury Perfected This Strategy for Customer Retention

Lessons from Charlotte Tilbury’s approach
By
The Desiree Team
June 19, 2024
Lifestyle

New Products the Team Loves This June

Summer is here
By
The Desiree Team
June 17, 2024
Strategy

Leveraging Data, Culture, and Consumer Trends for Brand Success

The 2024 Brand Playbook
By
Luna Evahart
June 11, 2024
Case Studies

This Brand is More Than Just a Shower Filter

From startup to shower staple
By
The Desiree Team
June 10, 2024
Strategy

The Role of User Experience (UX) in Branding

Following SKIMS' footsteps
By
The Desiree Team
June 5, 2024
Strategy

I'm Obsessed with Brand Consistency and You Should Be Too

By
Bibiana Obahor
June 18, 2024
Marketing

The Best Spring/Summer 2024 Fashion Campaigns

These SS24 campaigns are everything
By
Bibiana Obahor
June 4, 2024
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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