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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details I’m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Survive Q4: The Festive Marketing Playbook 2025

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What Every Founder Can Learn from Plantmade

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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This Is How Brand Strategy Actually Becomes a Visual Identity

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What Alix Earle on Netflix Actually Tells Us About the Creator Economy

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The State of Gifting 2025: The Psychology of Gifting

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The Brand Designer's Guide to AI – What's Changed, What Hasn't, and What to Learn Now

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25 Creative Careers You Can Get Into If You're Interested in Brands

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How to Actually Get Started in Brand Design

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Insights

Miu Miu, Gucci, and Bottega Blend Tradition and Trendsetting to Navigate the Luxury Landscape

By
Amaya Blake
June 24, 2024
Editor's Picks

EYNTK: Swimwear Brands

Steps to success and brands to inspire you
By
Bibiana Obahor
June 20, 2024
Strategy

Charlotte Tilbury Perfected This Strategy for Customer Retention

Lessons from Charlotte Tilbury’s approach
By
The Desiree Team
June 19, 2024
Lifestyle

New Products the Team Loves This June

Summer is here
By
The Desiree Team
June 17, 2024
Strategy

Leveraging Data, Culture, and Consumer Trends for Brand Success

The 2024 Brand Playbook
By
Luna Evahart
June 11, 2024
Case Studies

This Brand is More Than Just a Shower Filter

From startup to shower staple
By
The Desiree Team
June 10, 2024
Strategy

The Role of User Experience (UX) in Branding

Following SKIMS' footsteps
By
The Desiree Team
June 5, 2024
Strategy

I'm Obsessed with Brand Consistency and You Should Be Too

By
Bibiana Obahor
June 18, 2024
Marketing

The Best Spring/Summer 2024 Fashion Campaigns

These SS24 campaigns are everything
By
Bibiana Obahor
June 4, 2024
Editor's Picks

The Coolest Brands to Shop from This Summer

Summer must-haves we may or may not have picked for their branding
By
Bibiana Obahor
June 3, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 31.05.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
May 31, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 24.05.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
May 24, 2024
Career

A Guide to Starting Your Career in Virtual Assisting (VA)

Your passport to fun and flexibility—and did we mention fun?
By
The Desiree Team
May 30, 2024
Case Studies

How Gwyneth Paltrow Built Goop With Stories

Goop’s storytelling keeps us hooked and coming back for more
By
The Desiree Team
May 29, 2024
Social Media

These 4 Instagram Tips Will Sky Rocket Your Engagement

Swipe right on engagement with these Insta hacks
By
The Desiree Team
May 28, 2024
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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