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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details I’m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Survive Q4: The Festive Marketing Playbook 2025

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What Every Founder Can Learn from Plantmade

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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This Is How Brand Strategy Actually Becomes a Visual Identity

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What Alix Earle on Netflix Actually Tells Us About the Creator Economy

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The State of Gifting 2025: The Psychology of Gifting

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The Brand Designer's Guide to AI – What's Changed, What Hasn't, and What to Learn Now

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25 Creative Careers You Can Get Into If You're Interested in Brands

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How to Actually Get Started in Brand Design

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Branding

Bibiana Answers Your Branding Questions

From launching your design business to increasing your rates, Bibiana's got the answers you need
By
Bibiana Obahor
May 27, 2024
Editor's Picks

Does Australia Have the Coolest Fashion Brands?

Are we missing out on something?
By
Bibiana Obahor
May 23, 2024
Case Studies

The Sustainable Vintage Brand to Know About

Turning old threads into new trends with Sami Miro Vintage
By
Melissa Jasmine
May 22, 2024
Case Studies

Alo Yoga: Inside the Trendiest Activewear Brand Loved by Celebs

The secret behind Alo Yoga’s rise to activewear fame
By
Melissa Jasmine
May 20, 2024
Strategy

Luxury Brands and Their Strategic Use of Distribution

The art of placement
By
The Desiree Team
April 22, 2024
Case Studies

Saie Hosts Community Masterclasses Where Attendees Learnt Makeup for Free

A lesson on the big 3: education, engagement, and experience
By
The Desiree Team
April 18, 2024
Branding

Where to Find Design Inspiration Online

In a creative block? We've got you covered
By
The Desiree Team
April 17, 2024
Packaging

The Everything Guide to Beauty Packaging

Waste not, want not: what you need to know
By
The Desiree Team
May 1, 2024
Branding

The Pitfall of Scale Imitation in Branding

The dangers of scale envy
By
The Desiree Team
April 10, 2024
Insights

There's Never Been a Better Time to Start a Body Care Line

Is it just me, or is body care the new self-care affair?
By
Bibiana
April 11, 2024
Click or Skip

Click or Skip: Everyone's on Instagram, Are You?

It's almost a no-brainer
By
The Desiree Team
April 15, 2024
Branding

8 Beauty Colour Palettes for 8 Types of People

Colours for the clean girls, the makeup in the sink girls and more
By
Bibiana Obahor
April 9, 2024
Trends

A Trend We Want to See More Of: Selfie Lookbooks

After all, what's more real than a selfie?
By
Bibiana Obahor
April 8, 2024
Click or Skip

Click or Skip: Is TikTok Shop Just Another Fad?

Everything you need to know
By
The Desiree Team
April 4, 2024
News

Matilda Djerf's Venture into Hair Care

A new chapter in hair care with Tiktok star
By
Melissa Jasmine
April 2, 2024
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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