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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details I’m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Survive Q4: The Festive Marketing Playbook 2025

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What Every Founder Can Learn from Plantmade

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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How to Run a Brand Strategy Session From Start to Finish

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This Is How Brand Strategy Actually Becomes a Visual Identity

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What Alix Earle on Netflix Actually Tells Us About the Creator Economy

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The Tools Every Brand Designer Actually Needs in 2026

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How to Land Your First Brand Design Client: A Practical Guide

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What Brand Designers Are Actually Earning in 2026

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Editor's Picks

The Coolest Brands to Shop from This Summer

Summer must-haves we may or may not have picked for their branding
By
Bibiana Obahor
June 3, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 31.05.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
May 31, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 24.05.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
May 24, 2024
Career

A Guide to Starting Your Career in Virtual Assisting (VA)

Your passport to fun and flexibility—and did we mention fun?
By
The Desiree Team
May 30, 2024
Case Studies

How Gwyneth Paltrow Built Goop With Stories

Goop’s storytelling keeps us hooked and coming back for more
By
The Desiree Team
May 29, 2024
Social Media

These 4 Instagram Tips Will Sky Rocket Your Engagement

Swipe right on engagement with these Insta hacks
By
The Desiree Team
May 28, 2024
Branding

Bibiana Answers Your Branding Questions

From launching your design business to increasing your rates, Bibiana's got the answers you need
By
Bibiana Obahor
May 27, 2024
Editor's Picks

Does Australia Have the Coolest Fashion Brands?

Are we missing out on something?
By
Bibiana Obahor
May 23, 2024
Case Studies

The Sustainable Vintage Brand to Know About

Turning old threads into new trends with Sami Miro Vintage
By
Melissa Jasmine
May 22, 2024
Case Studies

Alo Yoga: Inside the Trendiest Activewear Brand Loved by Celebs

The secret behind Alo Yoga’s rise to activewear fame
By
Melissa Jasmine
May 20, 2024
Strategy

Luxury Brands and Their Strategic Use of Distribution

The art of placement
By
The Desiree Team
April 22, 2024
Case Studies

Saie Hosts Community Masterclasses Where Attendees Learnt Makeup for Free

A lesson on the big 3: education, engagement, and experience
By
The Desiree Team
April 18, 2024
Branding

Where to Find Design Inspiration Online

In a creative block? We've got you covered
By
The Desiree Team
April 17, 2024
Packaging

The Everything Guide to Beauty Packaging

Waste not, want not: what you need to know
By
The Desiree Team
May 1, 2024
Branding

The Pitfall of Scale Imitation in Branding

The dangers of scale envy
By
The Desiree Team
April 10, 2024
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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