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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details I’m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Survive Q4: The Festive Marketing Playbook 2025

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What Every Founder Can Learn from Plantmade

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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How to Run a Brand Strategy Session From Start to Finish

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This Is How Brand Strategy Actually Becomes a Visual Identity

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What Alix Earle on Netflix Actually Tells Us About the Creator Economy

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The Tools Every Brand Designer Actually Needs in 2026

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How to Land Your First Brand Design Client: A Practical Guide

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What Brand Designers Are Actually Earning in 2026

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Insights

There's Never Been a Better Time to Start a Body Care Line

Is it just me, or is body care the new self-care affair?
By
Bibiana
April 11, 2024
Click or Skip

Click or Skip: Everyone's on Instagram, Are You?

It's almost a no-brainer
By
The Desiree Team
April 15, 2024
Branding

8 Beauty Colour Palettes for 8 Types of People

Colours for the clean girls, the makeup in the sink girls and more
By
Bibiana Obahor
April 9, 2024
Trends

A Trend We Want to See More Of: Selfie Lookbooks

After all, what's more real than a selfie?
By
Bibiana Obahor
April 8, 2024
Click or Skip

Click or Skip: Is TikTok Shop Just Another Fad?

Everything you need to know
By
The Desiree Team
April 4, 2024
News

Matilda Djerf's Venture into Hair Care

A new chapter in hair care with Tiktok star
By
Melissa Jasmine
April 2, 2024
Lifestyle

The Team's Spring Beauty Must-Haves

Our picks for warmer days ahead
By
The Desiree Team
April 3, 2024
Marketing

What Is a Brand Ambassador?

Is the face behind a brand just a 'face'?
By
The Desiree Team
April 1, 2024
News

Hailey Bieber Launches New Phone Case for Your Lip Gloss

Innovative accessory blends style, functionality, and clever marketing
By
The Desiree Team
February 29, 2024
News

Weekly Musings: 10.03.24

weekly dose of need-to-know from 'behind brands'
By
Bibiana Obahor
March 10, 2024
News

Weekly Musings: 03.03.24

weekly dose of need-to-know from 'behind brands'
By
Bibiana
March 3, 2024
News

Weekly Musings: 25.02.24

weekly dose of need-to-know from 'behind brands'
By
Bibiana Obahor
February 25, 2024
News

Weekly Musings: 18.02.24

weekly dose of need-to-know
By
Bibiana Obahor
February 18, 2024
Lifestyle

A Guide to Managing Your Inbox

Achieving inbox-zero is less daunting than it seems
By
The Desiree Team
March 18, 2024
Case Studies

This Brand Turned Skincare Into a Fashion Statement

A case study in modern branding and market disruption
By
The Desiree Team
March 14, 2024
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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