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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details I’m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Survive Q4: The Festive Marketing Playbook 2025

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What Every Founder Can Learn from Plantmade

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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This Is How Brand Strategy Actually Becomes a Visual Identity

Insights

What Alix Earle on Netflix Actually Tells Us About the Creator Economy

Insights

The State of Gifting 2025: The Psychology of Gifting

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The Brand Designer's Guide to AI – What's Changed, What Hasn't, and What to Learn Now

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25 Creative Careers You Can Get Into If You're Interested in Brands

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How to Actually Get Started in Brand Design

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Lifestyle

The Team's Spring Beauty Must-Haves

Our picks for warmer days ahead
By
The Desiree Team
April 3, 2024
Marketing

What Is a Brand Ambassador?

Is the face behind a brand just a 'face'?
By
The Desiree Team
April 1, 2024
News

Hailey Bieber Launches New Phone Case for Your Lip Gloss

Innovative accessory blends style, functionality, and clever marketing
By
The Desiree Team
February 29, 2024
News

Weekly Musings: 10.03.24

weekly dose of need-to-know from 'behind brands'
By
Bibiana Obahor
March 10, 2024
News

Weekly Musings: 03.03.24

weekly dose of need-to-know from 'behind brands'
By
Bibiana
March 3, 2024
News

Weekly Musings: 25.02.24

weekly dose of need-to-know from 'behind brands'
By
Bibiana Obahor
February 25, 2024
News

Weekly Musings: 18.02.24

weekly dose of need-to-know
By
Bibiana Obahor
February 18, 2024
Lifestyle

A Guide to Managing Your Inbox

Achieving inbox-zero is less daunting than it seems
By
The Desiree Team
March 18, 2024
Case Studies

This Brand Turned Skincare Into a Fashion Statement

A case study in modern branding and market disruption
By
The Desiree Team
March 14, 2024
News

Weekly Musings: 11.02.24

weekly dose of need-to-know from 'behind brands'
By
Bibiana Obahor
February 11, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 09.02.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
February 9, 2024
Strategy

Making Every Click Count in Tight Times

Loud-budgeting is in, but don't fear
By
Melissa J
February 8, 2024
Editor's Picks

These Are The Jewellery Brands The Team Love in 2024

Take notes from the jewellery labels stealing our hearts
By
The Desiree Team
February 7, 2024
Lifestyle

New Products the Team Loves This February

Feb faves: from glossy pouts to cozy couture
By
The Desiree Team
February 6, 2024
Branding

Emails We Actually Want to Open

You've got mail!
By
The Desiree Team
February 5, 2024
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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