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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details Iā€™m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Survive Q4: The Festive Marketing Playbook 2025

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What Every Founder Can Learn from Plantmade

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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This Is How Brand Strategy Actually Becomes a Visual Identity

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What Alix Earle on Netflix Actually Tells Us About the Creator Economy

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The State of Gifting 2025: The Psychology of Gifting

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The Brand Designer's Guide to AI ā€“ What's Changed, What Hasn't, and What to Learn Now

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25 Creative Careers You Can Get Into If You're Interested in Brands

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How to Actually Get Started in Brand Design

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News

Weekly Musings: 04.02.24

weekly dose of need-to-know from 'behind brands'
By
Bibiana Obahor
February 4, 2024
News

Weekly Musings: 28.01.24

weekly dose of need-to-know from 'behind brands'
By
Bibiana Obahor
January 28, 2024
News

Weekly Musings: 21.01.24

weekly dose of need-to-know from 'behind brands'
By
Bibiana Obahor
January 27, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 26.01.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
January 26, 2024
Editor's Picks

The Men of Skincare: Brands That We Love

Are men finally glowing up?
By
The Desiree Team
February 1, 2024
Insights

Why Do We Crave High-End Brands?

Our love affair with luxury
By
Bibiana Obahor
January 30, 2024
Advertising

Ikea's Fake Brand Had Us Fooled

Subtle deception, lasting impressions
By
The Desiree Team
January 29, 2024
Insights

Customer Experience in 2024: What to Expect and How to Adapt

AI, personalisation, and the new era of customer engagement
By
The Desiree Team
January 31, 2024
Social Media

Gen Z on TikTok, Everything You Need to Know

Tapping Into the trends of today's trendsetters
By
The Desiree Team
January 25, 2024
Brand Insider Round-Up

The Brand Insider Round-Up 19.01.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
January 19, 2024
Insights

Burberry and More in Turmoil as Demand for Luxury Goods is Slowing

Navigating the choppy waters of high-end retail
By
Amanda Blake
January 23, 2024
Case Studies

Aesop's Luxury Playbook

Elevating everyday luxury
By
Melissa J
January 24, 2024
Lifestyle

New Products the Team Loves This January

Welcoming 2024 with must have winter essentials
By
The Desiree Team
January 22, 2024
Trends

Gen Alpha is Obsessed with Expensive Beauty, Millennial Parents to Blame

Why under 13s love Drunk Elephant and are wreaking havoc in Sephora
By
Bibiana Obahor
January 17, 2024
Insights

Brand Marketing Will Dominate in 2024: Here's Everything You Need to Know

Brand purpose and storytelling is the answer to economic outlook and challenges
By
The Desiree Team
January 16, 2024
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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