THE ULTIMATE GUIDE FOR THE MODERN BRAND OWNER
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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details Iā€™m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Survive Q4: The Festive Marketing Playbook 2025

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What Every Founder Can Learn from Plantmade

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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This Is How Brand Strategy Actually Becomes a Visual Identity

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What Alix Earle on Netflix Actually Tells Us About the Creator Economy

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The State of Gifting 2025: The Psychology of Gifting

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The Brand Designer's Guide to AI ā€“ What's Changed, What Hasn't, and What to Learn Now

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25 Creative Careers You Can Get Into If You're Interested in Brands

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How to Actually Get Started in Brand Design

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Marketing

Skincare in the Club: Topicals Takes Influencers on Trendsetting Trip to Ghana

Ghana glows on special trip with product placement, cultural awareness and faces we love
By
The Desiree Team
January 15, 2024
Trends

Why The Modern Consumer Loves Dupes

How copycat products are winning over young shoppers
By
Bibiana Obahor
January 9, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 29.12.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
December 29, 2023
Marketing

What Should Your Brand Be Doing Over Twixmas?

A guide to navigating that awkward period between XMAS and NY
By
The Desiree Team
December 22, 2023
Case Studies

Miu Miu Tops the Lyst Index, Eclipsing LOEWE, Prada

The It-Brand of 2023
By
Amaya Blake
December 20, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 16.12.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
December 15, 2023
Trends

2024 Trends: What to Watch Out For

Ribbons, red, metallics and more
By
Bibiana Obahor
December 13, 2023
Case Studies

How Jess Hunt Brought This Brand to Life

From Pop-Ups to Pilates
By
Bibiana Obahor
December 9, 2023
Marketing

2023's Best Holiday Collections

A tour through this year's holiday fashion
By
The Desiree Team
December 21, 2023
Lifestyle

New Products the Team Loves This December

Deck the halls with these must-haves
By
The Desiree Team
December 7, 2023
Marketing

Last-Minute Holiday Prompts for Entrepreneurs

Tick-tock, it's gifting o'clock
By
Bibiana Obahor
December 6, 2023
Lifestyle

Editor Shares her Favourite Brands, Tips and Tricks

From cult-favourites to design secrets I swear by
By
Bibiana Obahor
December 14, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 08.12.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
December 8, 2023
Branding

10 Branding Rules You Should Never Break

The cardinal sins of branding ā€” and how to avoid them
By
The Desiree Team
December 18, 2023
Trends

Why Trends Repeat Themselves

Are wallabees and chunky shoes back in style?
By
Bibiana Obahor
December 19, 2023
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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