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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details Iā€™m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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Survive Q4: The Festive Marketing Playbook 2025

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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Brand Insider Round-Up

The Brand Insider Round-Up 19.01.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
January 19, 2024
Insights

Burberry and More in Turmoil as Demand for Luxury Goods is Slowing

Navigating the choppy waters of high-end retail
By
Amanda Blake
January 23, 2024
Case Studies

Aesop's Luxury Playbook

Elevating everyday luxury
By
Melissa J
January 24, 2024
Lifestyle

New Products the Team Loves This January

Welcoming 2024 with must have winter essentials
By
The Desiree Team
January 22, 2024
Trends

Gen Alpha is Obsessed with Expensive Beauty, Millennial Parents to Blame

Why under 13s love Drunk Elephant and are wreaking havoc in Sephora
By
Bibiana Obahor
January 17, 2024
Insights

Brand Marketing Will Dominate in 2024: Here's Everything You Need to Know

Brand purpose and storytelling is the answer to economic outlook and challenges
By
The Desiree Team
January 16, 2024
Marketing

Skincare in the Club: Topicals Takes Influencers on Trendsetting Trip to Ghana

Ghana glows on special trip with product placement, cultural awareness and faces we love
By
The Desiree Team
January 15, 2024
Trends

Why The Modern Consumer Loves Dupes

How copycat products are winning over young shoppers
By
Bibiana Obahor
January 9, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 29.12.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
December 29, 2023
Marketing

What Should Your Brand Be Doing Over Twixmas?

A guide to navigating that awkward period between XMAS and NY
By
The Desiree Team
December 22, 2023
Case Studies

Miu Miu Tops the Lyst Index, Eclipsing LOEWE, Prada

The It-Brand of 2023
By
Amaya Blake
December 20, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 16.12.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
December 15, 2023
Trends

2024 Trends: What to Watch Out For

Ribbons, red, metallics and more
By
Bibiana Obahor
December 13, 2023
Case Studies

How Jess Hunt Brought This Brand to Life

From Pop-Ups to Pilates
By
Bibiana Obahor
December 9, 2023
Marketing

2023's Best Holiday Collections

A tour through this year's holiday fashion
By
The Desiree Team
December 21, 2023
19 / 30
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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