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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details Iā€™m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Survive Q4: The Festive Marketing Playbook 2025

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What Every Founder Can Learn from Plantmade

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Lil Luv Dog Launches With $1M Backing to Redefine Petcare

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Heaven Mayhem: The Rise of an LA Cool-Girl Accessories Brand

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How to Run a Brand Strategy Session From Start to Finish

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This Is How Brand Strategy Actually Becomes a Visual Identity

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What Alix Earle on Netflix Actually Tells Us About the Creator Economy

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The Tools Every Brand Designer Actually Needs in 2026

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How to Land Your First Brand Design Client: A Practical Guide

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What Brand Designers Are Actually Earning in 2026

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Lifestyle

New Products the Team Loves This December

Deck the halls with these must-haves
By
The Desiree Team
December 7, 2023
Marketing

Last-Minute Holiday Prompts for Entrepreneurs

Tick-tock, it's gifting o'clock
By
Bibiana Obahor
December 6, 2023
Lifestyle

Editor Shares her Favourite Brands, Tips and Tricks

From cult-favourites to design secrets I swear by
By
Bibiana Obahor
December 14, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 08.12.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
December 8, 2023
Branding

10 Branding Rules You Should Never Break

The cardinal sins of branding ā€” and how to avoid them
By
The Desiree Team
December 18, 2023
Trends

Why Trends Repeat Themselves

Are wallabees and chunky shoes back in style?
By
Bibiana Obahor
December 19, 2023
Website Design

The Round-Up: 2023 Websites

After a year of shopping and scrolling, these are our picks
By
Bibiana Obahor
December 11, 2023
Branding

The Design Team Share Their 2023 Font Picks

Get in loser, we're going font shopping!
By
The Desiree Team
December 12, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 01.12.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
December 1, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 24.11.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
November 24, 2023
Career

A Guide to Starting Your Career in Creative Direction

More than the glamour and glitz of fashion week
By
The Desiree Team
May 21, 2024
Lifestyle

How Our Editor is Saving Without the Sacrifice

Join us in trading daily luxuries for lasting wealth
By
Melissa Jasmine
December 5, 2023
Lifestyle

New Products the Team Loves This November

We're embracing the chill of November
By
The Desiree Team
November 13, 2023
Case Studies

How This Retailer Became a Gen-Z Darling on TikTok

The Aritzia paradox
By
The Desiree Team
December 6, 2023
Entrepreneurship

4 Browser Extensions Every Designer Should Have

BRB, we're downloading these right now
By
The Desiree Team
November 28, 2023
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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